Today, Adobe announced what is seen as its largest acquisition to date and a move toward being a one-stop-shop for marketers, with their agreement to acquire marketing automation firm Marketo for $4.75... View More
Salesforce has become one of the leading customer relationship management (CRM) apps available today. It's probably best known for its capacity to store customer and prospect information, centralize data,... View More
Last week, artificial intelligence (AI) technology provider ayfie announced the latest addition to its product line, ayfie Accelerator. ayfie Accelerator is positioned as a browser-based workflow management... View More
In July, we looked at the surging interest in robotic process automation (RPA) software and the evolving market of task automation in general, evidenced by the double-digit growth seen in this market.... View More
Do you outsource a part of your business and then promptly forget about it? Your answer should be, "definitely not." Outsourced services should be viewed as an extension of your business operations and... View More
Despite what you may think, most customers like to be contacted by the companies they do business with, as long as that content meets their needs, is timely, and relevant. On the other hand, if their customer... View More
In the software business, well-intentioned requests for a new feature can sometimes get in the way of a larger strategy. "Feature creep" can turn into future limitations, unforeseen consequences, and deployment... View More
Ever since the introduction of cloud and cloud services, we have heard the mantra to migrate the enterprise information infrastructure to the cloud. While this may be an attractive idea, there has long... View More
When posed with the question, “Are you considering an on-premises, cloud, or a hybrid approach for your content services?” most practical decision makers who are looking to gradually and safely... View More
Now more than ever, businesses are affected by state and federal regulations for compliance, particularly in regard to information security, sharing, and retention. Failing to meet these requirements may... View More
This week, M-Files announced the availability of its M-Files Online solution, positioning it as a way to “future-proof” information management with a single user license... View More
Amidst all the hype and hoopla surrounding artificial intelligence (AI), it’s often the simple practicalities that get lost along the way. We spend much of our professional lives talking to organizations... View More
Today’s consumers aren’t satisfied with simply “liking” a brand or other simple exchanges on their social channels. They expect actual interaction from these companies. If they... View More
Information governance is not a rebranding of records management. It is so much more than that. Yet, some information professionals seem to be locked into a terminology debate that’s focused on just... View More
Process automation is experiencing a renaissance. It’s no longer a “nice to have” technology but a competitive necessity. It doesn’t matter what you call it these days, because... View More
The General Data Protection Regulation (GDPR) has officially gone into effect. Yet, there is still much to learn about the new regulation, as executives and enterprise leaders are quickly discovering... View More
The business benefits of a records and information management (RIM) program are often overshadowed by the needs of compliance and litigation within the organization. Once these obligations are met, companies... View More
When a newspaper erroneously reported that Mark Twain had died, legend holds that he said, “Reports of my death are greatly exaggerated.” The same could be said about the apparent demise of... View More
The DOCUMENT Strategy Forum (DSF) just keeps getting better every year. In Boston, the energy was apparent at the event, the vendor exhibits had some new faces, and we heard about some future technologies... View More
It's been a little more than two months since the enforcement of the European Union's new General Data Protection Regulation (GDPR) began. This regulation was passed in 2016, requiring all businesses and... View More
The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth
