Join experts from Smart Communications as they outline four key steps to help you prepare and action a seamless migration that will digitally transform your customer communications. They cover: how to identify the critical business issues associated with legacy and home-grown CCM solutions; how to build the business case for a legacy CCM migration; moving from an "apples to apples" migration philosophy to a more strategic migration approach that harnesses the benefits of modern CCM capabilities; and where to start, how to plan, and where to prioritize your migration roadmap.
USING JOURNEY MAPPING AND ORCHESTRATION TO OPTIMIZE CUSTOMER COMMUNICATIONS Watch On Demand
Learn how to build experiences that lead to breaking down silos and more satisfied and loyal customers. In this webinar, experts will: explain the methodology of customer journey map and how organizations can use them to identify pain points a customer experiences with interactions made across physical and digital touchpoints; explain how to keep a customers’ needs first when developing actionable journey maps; and show approaches to support collaboration among business, marketing, IT, and operations groups to support continuous improvement in communications.
In this webinar, our experts will talk about the challenges organizations can face when trying to transform, improve, and automate their customer journey. Topics will include marketing automation for lead capture and nurture, automated generation of personalized collateral and proposals, the use of online tools to simplify the sales process, and the use of digital signatures on contracts and agreements.
TRANSFORM & AUTOMATE CUSTOMER COMMUNICATIONS MIGRATION USING THE POWER OF AI Watch On Demand
Join Kaspar Roos, CEO at Aspire Customer Communication Services, and Patrick Kehoe, EVP of Product Management at Messagepoint, as they outline how to leverage AI to automate and improve the processes of content migration, tagging, consolidation and optimization. They will discuss how AI can be used to: move beyond lift and shift initiatives to optimize content as of a migration; fully automate key content migration processes; scale migration initiatives to levels unachievable with manual approaches; and substantially reduce the cost of migration initiatives.
LEARN 3 WAYS TO EXTEND SALESFORCE FOR A TRUE OMNI-CHANNEL CUSTOMER EXPERIENCE Watch On Demand
Join Guy Hellier, Vice President, Customer Experience Management, OpenText & Jens Ophalvens, Director, OpenText Center of Excellence EMEA, on January 28th for our special webinar on the future of customer communications.
In this webinar, you'll learn how dynamic omni-channel communications, a tight integration with Salesforce CRM, and a powerful enterprise-scale CCM solution can deliver a total experience.
Every enterprise content management (ECM) system has some form of search. Yet, almost 75% of users recreate content—even when they know it already exists. Why is it after so many years of ECM we still struggle to find what we’re looking for?
In this webinar, we’ll share some key answers to this question and some tips you can use to make finding content as easy as searching.
You’ll learn how to: --Ensure your content management system aligns to your business data model and makes sense to your people --Build relationships between content and data, including contracts, statements, customer data, and more --Manage compound business objects and track where content has been used or published
RATIONALIZING AND MIGRATING LEGACY CONTENT TO ACCELERATE AND OPTIMIZE DIGITAL TRANSFORMATION Watch On Demand
There’s gold in them thar legacy communications! Too often, organizations ignore the valuable content they have in their legacy communications systems because it’s simply too challenging and time-consuming to make use of it. Instead, teams set up operational silos for print and digital communications and have to manually author, update, and manage the same content across multiple systems—increasing the risk of errors, non-compliance, and inconsistent customer experiences. But all that can change when you apply AI to the problem.
Join Patrick Kehoe, EVP of Product Management at Messagepoint, as he outlines how organizations have successfully migrated legacy communications into a modern, omnichannel environment using AI-powered Content Intelligence to create cohesive omnichannel customer experiences. Patrick will outline how to:
--Migrate, optimize, and consolidate content from legacy systems into modern environments --Share content intelligently across channels and communications to eliminate redundant work and errors --Set up guiderails that ensure your content remains optimized over time --Reduce the risk of regulatory compliance and brand violations and ensure consistency across channels
Artificial intelligence (AI) capabilities are being introduced into almost every aspect of our lives, and the realm of customer communications is no exception. In fact, AI capabilities embedded into CCM platforms can play an essential role in enabling organizations to dramatically improve operational efficiency, agility, and customer engagement and loyalty. These capabilities, commonly referred to as Content Intelligence, are re-shaping the CCM market.
Join Kaspar Roos, CEO and Founder of Aspire, and Patrick Kehoe, EVP of Product Management at Messagepoint, to explore practical ways in which Content Intelligence can improve both the management and the quality of the content that is the foundation of customer communications. This webinar will outline which AI capabilities have the biggest impact on customer communications today, practical applications of these that are easy to adopt, and trends to look for in the future.
In this webinar, you will learn: --Upcoming AI technology trends and the impact they have on customer communications and customer experience --How AI-based content migration removes barriers to modernization and digital transformation by freeing content from legacy systems and formats --How Content Intelligence drives consistency across messaging, sentiment, reading levels, and brand to increase trust and loyalty across all channels
10 CRITICAL REQUIREMENTS TO INCLUDE IN YOUR NEXT DIGITAL TRANSFORMATION RFP Watch On Demand
The days of modernizing legacy information systems by replacing like for like are behind us. Today’s technology has more to offer than ever before, and business value is no longer derived from doing what you have always done. In this webinar, learn how to create your next Request for Proposal (RFP) to reflect your current modernization strategy and to give you the best possible outcome.
We’ll explore how to create an RFP that gets the best from: --Platform vs Product --AI Innovations --Continuous Innovation --And Much More
Join David Jones, VP of Product Evangelism & Derick Deleo, VP of Solution Consulting at Nuxeo for this hands-on look at how to build the right kind of RFP for the future.
DIGITAL TRANSFORMATION & CCM: HOW INTELLIGENT CONTENT MANAGEMENT CAN BRING LEGACY CONTENT TO LIFE Watch On Demand
Content plays a crucial role in eliciting an emotional response from customers, which is essential to driving positive customer experiences. Yet, too often, as organizations pursue digital transformation strategies, they focus solely on the technical considerations surrounding the delivery channel and fail to invest appropriately in the transformation of their content.
In this webinar, Patrick will outline how to drive positive customer experiences by intelligently managing content for omni-channel communications. You’ll learn: --How to rethink your content for the optimal omni-channel experience --Key considerations when redesigning communications --How to clean up the content sitting in your legacy CCM system --How to drive brand and messaging consistency --How to efficiently manage and reuse content across various delivery channels and communications
Join Patrick Kehoe, EVP of Product Management at Messagepoint, as he outlines the critical steps that organizations need to take in order to optimize content for hybrid communication models that span both print and new digital channels.