Customer management technology firm Glassbox announced the closing of a $25 million round of financing, late last week.

This investment by Updata Partners, a Washington, DC-based growth equity firm focused on the software development business, as well as Ibex Investors, CEIIF (the venture arm of CreditEase), and Gefen Capital takes its total capital raised since inception to $32.5 million.

The Glassbox technology platform is architected to capture all customer activity in real time to optimize digital customer experiences across web, mobile web, and mobile applications.

Using advanced analytics/machine learning technology, Glassbox aims to deliver organizations better customer insights, identify information technology (IT) performance issues, address risk management and compliance use cases, and help guide real-time customer support in contact centers.

Founded in 2010 by Yoav Schreiber, Yaron Gueta, and Hanan Blumstein in the high-tech hub of Tel Aviv, Israel, Glassbox is now based out of London, with offices in New York and Tel Aviv.

According to Market Research Future, the digital experience management market is expected to grow into a nine-billion-dollar segment by 2023, an evident direction for Glassbox and their investors with this announcement.

General Partner Carter Griffin and Vice President Braden Snyder at Updata Partners will join Glassbox’s Board of Directors as part of the deal.

Bob Larrivee is a recognized expert in the application of advanced technologies and process improvement to solve business problems and enhance business operations. He reports on the latest information management technologies for DOCUMENT Strategy. Follow him on Twitter @BobLarrivee or visit