Every enterprise wants to succeed at "Enterprise 2.0," but industry research suggests that many initiatives remain experimental. In these early days, the technology you choose for your social and collaboration... View More
GMC Software Technology (GMC), a leader in Customer Communications Management (CCM), and Guidewire Software, Inc. (NYSE: GWRE), a provider of software products to Property/Casualty insurers toda... View More
What do Facebook and the country of India have in common? I found the answer a bit surprising — population. That's right, both India and Facebook are home to over 400 million residents. In fact,... View More
Customer engagement leader Thunderhead has introduced a new tool to understand customer intent in real time, identifying key opportunities for customer journey orchestration. Intent Analyzer aims to better... View More
A recent InfoTrends study, co-sponsored by Prinova, titled "Direct Marketing Production Printing and Value-Added Services" found that 56% of marketer and print service provider respondents expect to send... View More
For the last two years or so, a shift has been occurring—and a gap developing—in the customer communications management (a.k.a., document automation) market. More and more analysts, vendors... View More
Before we discuss the act of creating effective and personalized customer journeys, it is important to be reminded that the term “customer journey” tells us it’s the customer’s... View More
Recently, while watching the 2010 CNBC documentary, \"The Facebook Obsession,\" on my Netflix account, I was struck again by the public\'s view of their perceived privacy on the Internet and social media... View More
I find that there’s a “Zen” thing going on when it comes to content marketing—your ultimate goal is to generate a lead for your sales team. However, to most effectively do this,... View More
Are you doing enough to encourage mobility as a style of working? If you aren’t–your competitors are, and you can learn a few things from them. 1. This is not a trend; this is a new way of... View More
So, here it is the middle of the summer. School is out. Businesses are running on partial staffs, and for many people, the last thing they are thinking about in the midst of all of this sun and fun is... View More
Once upon a time, healthcare payer communications with its members was transaction-oriented and compliance-driven. Today, as the healthcare payer landscape embraces personalized communications technologies... View More
It’s around a decade ago that I took my first job in London. Now, London is a massive city. These days, I live over in East London–I hasten to add, not cool East London, more workaday East... View More
Include All Relevant Stakeholders: Don't make collaboration an IT-driven decision; make sure you have broad organizational input and support. Use A Benchmark Assessment: Define the right strategy by implementing... View More
December is the month where the law decrees that analysts and pundits have to make predictions for the coming year, everyone clamoring for column inches. Each hoping that it’ll be their wild speculation... View More
There is a tendency for us all to forget that the single unifying factor that underpins all of our organizations–whether commercial or otherwise–is that they are founded upon people. In my... View More
Content marketing continues to be a hot topic in the marketing world. While the term can mean many things to many people, we’ll take the word of industry expert and founder of the Content Marketing... View More
With the rise of cloud-based services, such as Dropbox, iCloud and Google Drive, sharing, syncing and collaborating on files on the consumer web is easier than... View More
To be successful in business you have to engage employees. Social business and Enterprise 2.0 do much more than link people through advanced technology. They boost connections that make companies stronger... View More
Due to its rapidly growing use throughout the enterprise, social media has become a key focal point for management and boards of directors seeking to understand, assess, manage and mitigate the risks associated... View More
Enterprise software has aimed to remove friction, reduce reliance on technical resources and put more control in the hands of the teams who understand the task at hand
AI has dominated headlines for the past few years in the regulated communications space, and in many ways, deservedly so. It can automate processes, personalize at scale and accelerate the production
Robotic Process Automation (RPA) has long been recognized as a tool that clicks buttons faster than humans, excelling at repetitive tasks like moving files or exporting reports
For decades, customer communications management (CCM) has focused on outbound engagement, such as statements, explanations of benefits (EOBs) and annual notifications of changes (ANOCs), delivered in
When I think about how far customer communications have evolved, it’s clear that we’ve entered a new era, one where the regulated document is moving from being an artifact of a transaction
