X2Engine Inc, a global provider of open source enterprise Customer Relationship Management (CRM) software, marketing and cloud services, announces the release of X2CRM version 6.9 of its enterprise CRM... View More
Direct Marketing Automation provider Boingnet announced the general availability of its new, patent-pending “Audiences” technology. The announcement came during Boingnet CEO Dennis Kelly’s... View More
Once upon a time, healthcare payer communications with its members was transaction-oriented and compliance-driven. Today, as the healthcare payer landscape embraces personalized communications technologies... View More
It’s this tension between orchestration and execution that I have seen in my travels looking at the digital marketing and sales technology markets—and, for the most part, a glaring hole where... View More
A recent InfoTrends study, co-sponsored by Prinova, titled "Direct Marketing Production Printing and Value-Added Services" found that 56% of marketer and print service provider respondents expect to send... View More
According to the American Management Association, a great appeal of customer-centricity is that it takes very little business acumen to grasp its core concept: Focus intensely on customers, aligning your... View More
I recently read an opinion piece in Advertising Age, written by Bank of America Marketing Executive Meredith Verdone, that points out millennials (ages 18 to 35 years)—more than 75 million strong—will
GMC Software Technology (GMC), a leader in Customer Communications Management (CCM), and Guidewire Software, Inc. (NYSE: GWRE), a provider of software products to Property/Casualty insurers toda... View More
Sitrof Technologies and Content Circles (Menlo Park, CA) announced DocExchange, a secure, peer-to-peer document exchange solution. DocExchange is a combination of technology and software from Content Circles... View More
AIIM, the global community of information professionals, today announced a new social media governance training program for information management practitioners at all levels who are challenged to effectively... View More
Cabinet NG (CNG), provider of electronic document management and workflow management software, announced the availability of the industry's first fully integrated document management, cloud-based file... View More
Due to its rapidly growing use throughout the enterprise, social media has become a key focal point for management and boards of directors seeking to understand, assess, manage and mitigate the risks associated... View More
There is a tendency for us all to forget that the single unifying factor that underpins all of our organizations–whether commercial or otherwise–is that they are founded upon people. In my... View More
December is the month where the law decrees that analysts and pundits have to make predictions for the coming year, everyone clamoring for column inches. Each hoping that it’ll be their wild speculation... View More
Last autumn, Greg Head, chief marketing officer of Infusionsoft, shared with me his concept about many in the digital marketing space. His idea was that these companies had been able to grow to the point... View More
When a vendor acquires another product and puts (vendors will say "integrate") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple... View More
A few weeks ago while attending a digital marketing conference, I was struck by a slightly strange presentation taking place on the stage, just a few feet in front of me. Discussing an apparently fruitful... View More
Square 9 Softworks has formally announced the release of SmartSearch 4.0, delivering users with an enriched web-based collaborative experience. The flexible v4.0 solution has been built to streamline the... View More
Content marketing continues to be a hot topic in the marketing world. While the term can mean many things to many people, we’ll take the word of industry expert and founder of the Content Marketing... View More
Enterprise software has aimed to remove friction, reduce reliance on technical resources and put more control in the hands of the teams who understand the task at hand
AI has dominated headlines for the past few years in the regulated communications space, and in many ways, deservedly so. It can automate processes, personalize at scale and accelerate the production
Robotic Process Automation (RPA) has long been recognized as a tool that clicks buttons faster than humans, excelling at repetitive tasks like moving files or exporting reports
For decades, customer communications management (CCM) has focused on outbound engagement, such as statements, explanations of benefits (EOBs) and annual notifications of changes (ANOCs), delivered in
