Before we discuss the act of creating effective and personalized customer journeys, it is important to be reminded that the term “customer journey” tells us it’s the customer’s... View More
A recent InfoTrends study, co-sponsored by Prinova, titled "Direct Marketing Production Printing and Value-Added Services" found that 56% of marketer and print service provider respondents expect to send... View More
I find that there’s a “Zen” thing going on when it comes to content marketing—your ultimate goal is to generate a lead for your sales team. However, to most effectively do this,... View More
Are you doing enough to encourage mobility as a style of working? If you aren’t–your competitors are, and you can learn a few things from them. 1. This is not a trend; this is a new way of... View More
Recently, while watching the 2010 CNBC documentary, \"The Facebook Obsession,\" on my Netflix account, I was struck again by the public\'s view of their perceived privacy on the Internet and social media... View More
So, here it is the middle of the summer. School is out. Businesses are running on partial staffs, and for many people, the last thing they are thinking about in the midst of all of this sun and fun is... View More
Once upon a time, healthcare payer communications with its members was transaction-oriented and compliance-driven. Today, as the healthcare payer landscape embraces personalized communications technologies... View More
It’s around a decade ago that I took my first job in London. Now, London is a massive city. These days, I live over in East London–I hasten to add, not cool East London, more workaday East... View More
Include All Relevant Stakeholders: Don't make collaboration an IT-driven decision; make sure you have broad organizational input and support. Use A Benchmark Assessment: Define the right strategy by implementing... View More
December is the month where the law decrees that analysts and pundits have to make predictions for the coming year, everyone clamoring for column inches. Each hoping that it’ll be their wild speculation... View More
Content marketing continues to be a hot topic in the marketing world. While the term can mean many things to many people, we’ll take the word of industry expert and founder of the Content Marketing... View More
With the rise of cloud-based services, such as Dropbox, iCloud and Google Drive, sharing, syncing and collaborating on files on the consumer web is easier than... View More
There is a tendency for us all to forget that the single unifying factor that underpins all of our organizations–whether commercial or otherwise–is that they are founded upon people. In my... View More
To be successful in business you have to engage employees. Social business and Enterprise 2.0 do much more than link people through advanced technology. They boost connections that make companies stronger... View More
Due to its rapidly growing use throughout the enterprise, social media has become a key focal point for management and boards of directors seeking to understand, assess, manage and mitigate the risks associated... View More
Anexinet Corporation announced the release of ListenLogic 3.0, which introduces over 20 new enhancements for efficiently gathering data across contact center records, social media posts, email conversations,... View More
For those of you in marketing, you’ve no doubt seen the deluge of ideas, opinions, tips, strategies and advice for content marketing. Content marketing works as a way to increase leads, trust and... View More
BancTec, a leading global provider of document, content and payment processing solutions and outsourcing services, has announced the release of CaseVision, a powerful workflow and case management platform... View More
Robotic Process Automation (RPA) has long been recognized as a tool that clicks buttons faster than humans, excelling at repetitive tasks like moving files or exporting reports
For decades, customer communications management (CCM) has focused on outbound engagement, such as statements, explanations of benefits (EOBs) and annual notifications of changes (ANOCs), delivered in
When I think about how far customer communications have evolved, it’s clear that we’ve entered a new era, one where the regulated document is moving from being an artifact of a transaction
How much do I owe? How do I pay? Where’s my bill? Are any of your customers asking these questions? If so, it might be time to rethink your utility bills.
Economic pressures, regulatory shifts and evolving consumer expectations are converging to create a complex environment for health insurers. Amid this turbulence, many payers are hesitant to invest in
