Apoorv Durga

Mr. Durga is a senior analyst at the Real Story Group and covers search, web content and experience management, portals, digital marketing, social media monitoring, mobile and SharePoint. He was formerly the practice head of the portals and content management (PCM) practice at Wipro Technologies, where he led clients in the development of their PCM strategies.

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June 2015
Digital Marketing Suites: How Overlapping Features Can Cost and Confuse You
BY Apoorv Durga
June 4 2015
When a vendor acquires another product and puts (vendors will say "integrate") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple...
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FEATURES
Approaches for Your Hybrid Cloud DAM and ECM Strategies
BY Apoorv Durga
March 2 2015
Cloud infrastructures can have many variations (software as a service, infrastructure as a service, platform as a service and managed hosting), and within each of these models, a cloud deployment can be...
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January 2015
Is Your Enterprise Portal Ready for the Mobile World?
BY Apoorv Durga
Jan. 29 2015
Of course, all portal vendors would answer "yes" to that question. Many will point you to the fact that you can write a responsive portal template that can show portal content on mobile devices, but that’s...
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FEATURES
A Guide to the ECM Marketplace
BY Apoorv Durga
Dec. 31 2014
Enterprise content management (ECM) is broad enough technology to touch multiple areas within your enterprise. Here are the most common business reasons to apply ECM technology:To bring order to the ever-increasing...
Web2.0
FEATURES
What the Consumer Web Can Teach You About Sharing: Are Lightweight, Cloud-Based Alternatives Better?
BY Apoorv Durga
Sept. 2 2013
With the rise of cloud-based services, such as Dropbox, iCloud and Google Drive, sharing, syncing and collaborating on files on the consumer web is easier than
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    How IDP is Reshaping CCM: Transactional and Accessible Communications
    By Ernie Crawford
    For decades, customer communications management (CCM) has focused on outbound engagement, such as statements, explanations of benefits (EOBs) and annual notifications of changes (ANOCs), delivered in
  • touchpoint
    Why Every Document Is Now a Touchpoint
    By Gary Gregg
    When I think about how far customer communications have evolved, it’s clear that we’ve entered a new era, one where the regulated document is moving from being an artifact of a transaction
  • Getting Billing ‘Just Right’
    By Mitch Anderson
    How much do I owe?  How do I pay? Where’s my bill? Are any of your customers asking these questions? If so, it might be time to rethink your utility bills. 
  • health cx
    Navigating Uncertainty
    By John Zimmerer
    Economic pressures, regulatory shifts and evolving consumer expectations are converging to create a complex environment for health insurers. Amid this turbulence, many payers are hesitant to invest in