Apoorv Durga

Mr. Durga is a senior analyst at the Real Story Group and covers search, web content and experience management, portals, digital marketing, social media monitoring, mobile and SharePoint. He was formerly the practice head of the portals and content management (PCM) practice at Wipro Technologies, where he led clients in the development of their PCM strategies.

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Digital Marketing Suites: How Overlapping Features Can Cost and Confuse You
June 4 2015
When a vendor acquires another product and puts (vendors will say "integrate") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple...
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Approaches for Your Hybrid Cloud DAM and ECM Strategies
March 2 2015
Cloud infrastructures can have many variations (software as a service, infrastructure as a service, platform as a service and managed hosting), and within each of these models, a cloud deployment can be...
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Is Your Enterprise Portal Ready for the Mobile World?
Jan. 29 2015
Of course, all portal vendors would answer "yes" to that question. Many will point you to the fact that you can write a responsive portal template that can show portal content on mobile devices, but that’s...
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A Guide to the ECM Marketplace
Dec. 31 2014
Enterprise content management (ECM) is broad enough technology to touch multiple areas within your enterprise. Here are the most common business reasons to apply ECM technology:To bring order to the ever-increasing...
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What the Consumer Web Can Teach You About Sharing: Are Lightweight, Cloud-Based Alternatives Better?
Sept. 2 2013
With the rise of cloud-based services, such as Dropbox, iCloud and Google Drive, sharing, syncing and collaborating on files on the consumer web is easier than