Apoorv Durga

Mr. Durga is a senior analyst at the Real Story Group and covers search, web content and experience management, portals, digital marketing, social media monitoring, mobile and SharePoint. He was formerly the practice head of the portals and content management (PCM) practice at Wipro Technologies, where he led clients in the development of their PCM strategies.

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June 2015
Digital Marketing Suites: How Overlapping Features Can Cost and Confuse You
BY Apoorv Durga
June 4 2015
When a vendor acquires another product and puts (vendors will say "integrate") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple...
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FEATURES
Approaches for Your Hybrid Cloud DAM and ECM Strategies
BY Apoorv Durga
March 2 2015
Cloud infrastructures can have many variations (software as a service, infrastructure as a service, platform as a service and managed hosting), and within each of these models, a cloud deployment can be...
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January 2015
Is Your Enterprise Portal Ready for the Mobile World?
BY Apoorv Durga
Jan. 29 2015
Of course, all portal vendors would answer "yes" to that question. Many will point you to the fact that you can write a responsive portal template that can show portal content on mobile devices, but that’s...
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FEATURES
A Guide to the ECM Marketplace
BY Apoorv Durga
Dec. 31 2014
Enterprise content management (ECM) is broad enough technology to touch multiple areas within your enterprise. Here are the most common business reasons to apply ECM technology:To bring order to the ever-increasing...
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FEATURES
What the Consumer Web Can Teach You About Sharing: Are Lightweight, Cloud-Based Alternatives Better?
BY Apoorv Durga
Sept. 2 2013
With the rise of cloud-based services, such as Dropbox, iCloud and Google Drive, sharing, syncing and collaborating on files on the consumer web is easier than
    Humans and AI: The Perfect Partnership for Customer Communications
    By Gina Armada
    A seismic wave is rumbling through the workplace with AI and automation actively transforming employee productivity and reshaping operations
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    Be More Effective with Generative AI in Customer Communications
    By Atif Khan
    The potential of generative AI to positively impact how we work and live is massive
    A Tale of Two Revolutions
    By John Mancini
    You may wonder why an old content management guy is writing about generative AI and LLMs
    Generative AI
    By Liz Stephen and Mia Papanicolaou
    Generative AI (GenAI) is set to revolutionize the Customer Communications Management (CCM) industry, driving profound changes in how businesses interact with their customers
    What it Takes to be Effective with Gen AI
    By Atif Khan
    Editor’s Note: This is part 2 of a 3-part series on AI in CCM. You can find part 1 in our Spring issue. Look for part 3 in the next issue