Apoorv Durga

Mr. Durga is a senior analyst at the Real Story Group and covers search, web content and experience management, portals, digital marketing, social media monitoring, mobile and SharePoint. He was formerly the practice head of the portals and content management (PCM) practice at Wipro Technologies, where he led clients in the development of their PCM strategies.

overlapping_small
June 4 2015
When a vendor acquires another product and puts (vendors will say "integrate") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple...
hybridcloud_small
March 2 2015
Cloud infrastructures can have many variations (software as a service, infrastructure as a service, platform as a service and managed hosting), and within each of these models, a cloud deployment can be...
portal_small
Jan. 29 2015
Of course, all portal vendors would answer "yes" to that question. Many will point you to the fact that you can write a responsive portal template that can show portal content on mobile devices, but that’s...
market_small
Dec. 31 2014
Enterprise content management (ECM) is broad enough technology to touch multiple areas within your enterprise. Here are the most common business reasons to apply ECM technology:To bring order to the ever-increasing...
Web2.0
Sept. 2 2013
With the rise of cloud-based services, such as Dropbox, iCloud and Google Drive, sharing, syncing and collaborating on files on the consumer web is easier than
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    Every day, large organizations face multiple challenges with the hundreds or thousands of pieces of mail received through the USPS and other carriers, documents that include general business mail, cus
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    Personalizing things is not new. We have engraved items and composed personal letters and communications for centuries, but can we do this economically and efficiently?
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    It’s no secret that digital channels have become foundational to the delivery of customer communications, with customers increasingly indicating mobile apps, SMS, email and other digital delivery me
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    Artificial intelligence’s (AI) emergence as a transformation catalyst has redefined the landscape of industries and processes
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    In today’s market, customers have more choices than ever. Robust internet access has made it easier to find alternative providers