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BETTER Content ManagementBETTER Customer Communication Management
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BETTER Customer Experience
May 28 2026
We’re now in the experience economy, where customers measure companies by how easy, clear and effective it is to get something done
Jan. 8 2026
AI has dominated headlines for the past few years in the regulated communications space, and in many ways, deservedly so. It can automate processes, personalize at scale and accelerate the production
Oct. 30 2025
If there’s one thing we’ve learned after decades in customer communications, it’s this: notifications are never “just notifications.”
Aug. 7 2025
When it comes to regulated communications, most organizations struggle to deliver on what customers expect
June 5 2025
A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth
March 19 2025
As companies strive to meet customer expectations, it’s no surprise that communications have become a focus to ensure customer needs are met and that customer experience is seamless across touchpoints
Oct. 10 2024
Generative AI (GenAI) is set to revolutionize the Customer Communications Management (CCM) industry, driving profound changes in how businesses interact with their customers
By Eric RizFor more than a decade, personalization has been the dominant narrative in customer experience. Organizations invested heavily in understanding their customers. They built data lakes. They deployed an- We’re now in the experience economy, where customers measure companies by how easy, clear and effective it is to get something done
In 2026, many organizations are still trying to meet modern expectations with yesterday's siloed content operating model. Until that changes, the gap between what customers expect and what organizations can deliver will continue to widen
Test data strategy belongs in boardroom discussions, not buried in technical specifications. But here's what actually happens: executives assume IT has it handled, middle managers inherit whatever st
Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro