Liz Stephen and Mia Papanicolaou

We have spent more than two decades in customer communications and we have watched every version of the upgrade cycle in customer communications management (CCM).Templates got more sophisticated, comp

We’re now in the experience economy, where customers measure companies by how easy, clear and effective it is to get something done

AI has dominated headlines for the past few years in the regulated communications space, and in many ways, deservedly so. It can automate processes, personalize at scale and accelerate the production

If there’s one thing we’ve learned after decades in customer communications, it’s this: notifications are never “just notifications.”

When it comes to regulated communications, most organizations struggle to deliver on what customers expect

A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth

As companies strive to meet customer expectations, it’s no surprise that communications have become a focus to ensure customer needs are met and that customer experience is seamless across touchpoints

Generative AI (GenAI) is set to revolutionize the Customer Communications Management (CCM) industry, driving profound changes in how businesses interact with their customers