All Roads Lead to CX
April 18 2019
Building superior customer experiences has cast a long shadow at most organizations, as many scramble to transform their traditional business models around the customer. It’s also a topic that still... View More
4 Steps for Better Content for CX
March 11 2019
Many who read this publication are well aware of how complex it is to produce and manage certain types of customer communications. For example, take a look at a basic piece of correspondence. Just one... View More
Digital Communication and CX
Feb. 19 2019
Over the past few years, companies have started to pay an increasing amount of attention to their customer experience (CX) strategies. While the idea of businesses improving customer loyalty through a... View More
Forrester Says CCM Will Drive Digital Adoption
Jan. 30 2019
It’s been 30 years since the arrival of customer communications management (CCM)— technology that was developed to help enterprises manage their high-volume transaction printing. In 2019, CCM... View More
CCM Maturity for AI
Jan. 25 2019
Managing customer communications is a significant driver for improving customer satisfaction and increasing lifetime customer value in an organization. Yet, it remains under the radar within many businesses,... View More
HMS CCM Capabilities
Jan. 16 2019
Developing a customer communications management (CCM) strategy is analogous to putting together a jigsaw puzzle. To arrive at the solution, the pieces need to be interlocked together in an integrated technology... View More
FinTech and CCM
Jan. 14 2019
There was a time when banking institutions had a veritable monopoly on products, services, and the customer relationship. However, this influence has been weakening in recent years, as third-party financial... View More
CCM in 2019
Jan. 10 2019
With 2018 behind us, it’s that time of year when we reflect on the past developments that took place in our industry and to speculate on the technology innovations yet to come. We saw the emergence... View More
Cost of CCM
Jan. 8 2019
In the new year, customer communications will continue to be critical for improving customer experiences. As we shift customer communications to a strategic function in the enterprise, it's important to... View More
Integration
Jan. 4 2019
For those of us in traditional document management domains and highly regulated industries, the ways in which our business operations, products, and customer experiences have changed over the past 20 years... View More
830x539_Dave
Nov. 1 2018
Increasingly, business strategies across many industries are shifting to become more customer-centric than ever. At the same, there is tremendous market consolidation between customer relationship management... View More
830x539_Chad
Oct. 30 2018
We often talk about the value of simplicity in terms of clarity. For example, is a letter or form easy to understand? Does it use plain language? Is the information well organized? While clarity is important,... View More
CCM Is About Outcomes
Oct. 18 2018
Every year, we post our list of the top communication trends expected to make the biggest impact on the industry. I think it's important to hold myself accountable for the predictions we've set—sometimes... View More
Clickmap Screenshot
Oct. 8 2018
Customer management technology firm Glassbox announced the closing of a $25 million round of financing, late last week. This investment by Updata Partners, a Washington, DC-based growth equity firm focused... View More
Gartner Reports Consumers Are Underwhelmed by Digi
Oct. 4 2018
84% of surveyed consumers across all industries report their experiences with digital tools and services fall short of expectations, according to a recent Gartner report. "Despite efforts," said Gartner... View More
Adobe Buys Marketo
Sept. 20 2018
Today, Adobe announced what is seen as its largest acquisition to date and a move toward being a one-stop-shop for marketers, with their agreement to acquire marketing automation firm Marketo for $4.75... View More
Salesforce and CCM
Sept. 19 2018
Salesforce has become one of the leading customer relationship management (CRM) apps available today. It's probably best known for its capacity to store customer and prospect information, centralize data,... View More
Relevant Communications Improve Digital Experience
Sept. 11 2018
Despite what you may think, most customers like to be contacted by the companies they do business with, as long as that content meets their needs, is timely, and relevant. On the other hand, if their customer... View More
Feature Creep
Sept. 6 2018
In the software business, well-intentioned requests for a new feature can sometimes get in the way of a larger strategy. "Feature creep" can turn into future limitations, unforeseen consequences, and deployment... View More
830x539_Callminer
Aug. 21 2018
Today’s consumers aren’t satisfied with simply “liking” a brand or other simple exchanges on their social channels. They expect actual interaction from these companies. If they... View More





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