Derek Blaszak

Derek Blaszak, Director of Business Development at Element, a fully integrated marketing agency, blends strategic vision with hands-on execution to drive impactful digital marketing campaigns. With over 15 years of experience integrating sales and marketing, he has helped hundreds of clients across multiple industries grow their businesses.

FEATURES

The Key to Integrated Marketing Success

BY Derek Blaszak

Aug. 1 2024

Measuring the success of your integrated marketing campaign should include a thorough, big-picture understanding of your efforts rather than simply reviewing individual channel data

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By Gary Gregg

As we stand at the forefront of a rapidly changing digital landscape, customer communications management (CCM) is facing a critical inflection point. The way businesses communicate with their customer
How Inbound Capture Fits into Total Experience Management

By Avi Greenfield

It's no secret that, despite the ongoing quest for digital transformation, many businesses are stuck in the old ways of using fillable PDFs and paper forms to capture information. The first thing tha
Creating a Governance Policy Checklist

By Eric Riz

A Governance Policy Checklist for managing structured, dark, unstructured and semi-structured data is vital for organizations aiming to optimize operational efficiency, ensure compliance and enhance s
The Human Element of Interaction with Generative AI

By Atif Khan

While we've explored how sophisticated technical strategies can enhance AI performance, it's now time to address the user-centric challenges that often determine the success or failure of these interactions
Getting a Grasp on Document Accessibility

By Ernie Crawford

Ensuring document accessibility is essential for universal information access, catering to individuals who are blind, partially sighted or have cognitive impairments. Compliant, accessible document de

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