Derek Blaszak

Derek Blaszak, Director of Business Development at Element, a fully integrated marketing agency, blends strategic vision with hands-on execution to drive impactful digital marketing campaigns. With over 15 years of experience integrating sales and marketing, he has helped hundreds of clients across multiple industries grow their businesses.
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FEATURES
The Key to Integrated Marketing Success
BY Derek Blaszak
Aug. 1 2024
Measuring the success of your integrated marketing campaign should include a thorough, big-picture understanding of your efforts rather than simply reviewing individual channel data
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    The State of Customer Conversations
    By Scott Draeger
    With millennials set to make up 75% of the global workforce by 2025, we wanted to break down how perspectives are shifting. Here are the four most important takeaways from this year’s survey
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    Keeping an Eye on CX in 2024
    By Sally Schulte
    Customer Experience (CX) is not a new concept. It’s been around long enough for some analysts to predict that Customer Experience is “out” and Customer Effort (CE) is “in” (and both have an
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    Combatting Document Fraud with IDP
    By Nicos Vekiarides
    Document fraud is an age-old problem that is becoming more complicated as technology becomes more sophisticated
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    No Shortcuts Allowed
    By Robert Linsky
    Bills, invoices and statements are opened, read and acted upon by nearly everyone. So too are letters and notices — some surveys say up to 99%
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    The Road Ahead
    By Avi Greenfield
    In today’s fast-paced world, patience is a rare commodity, especially when dealing with the cumbersome task of filling out forms. Whether paper or digital, forms are often seen as necessary evils