shift omni
July 29 2025
For years, omnichannel communications have been designed around customer preferences across the journey and have been positioned as a strategic advantage by vendors and print service providers (PSPs)
Screenshot 2024-12-05 at 11.29.04 AM
Dec. 5 2024
In the transactional print world, there is a change happening, but nobody is talking about it
  • Every message, whether a whispered story, a corporate statement or a customer email, is both risk and opportunity
  • Robotic Process Automation (RPA) has long been recognized as a tool that clicks buttons faster than humans, excelling at repetitive tasks like moving files or exporting reports
  • For decades, customer communications management (CCM) has focused on outbound engagement, such as statements, explanations of benefits (EOBs) and annual notifications of changes (ANOCs), delivered in
  • When I think about how far customer communications have evolved, it’s clear that we’ve entered a new era, one where the regulated document is moving from being an artifact of a transaction
  • How much do I owe?  How do I pay? Where’s my bill? Are any of your customers asking these questions? If so, it might be time to rethink your utility bills.