Video consumption is growing rapidly, as people access it in nontraditional ways, such as the Internet and on mobile devices. The millions of clips on YouTube prove that they also enjoy creating video... View More
Measuring the success of your integrated marketing campaign should include a thorough, big-picture understanding of your efforts rather than simply reviewing individual channel data... View More
Once again, the year seems to have barely gotten started, and now, it's drawing to a close. We've covered a lot of ground and looked at social networking and marketing technology from a lot of different... View More
I recently read an opinion piece in Advertising Age, written by Bank of America Marketing Executive Meredith Verdone, that points out millennials (ages 18 to 35 years)—more than 75 million strong—will
For well over a decade, organizations have been looking to print and document management initiatives as a way to reduce costs, increase employee productivity and better meet regulatory/compliance and environmental/sustainability... View More
Sitrof Technologies and Content Circles (Menlo Park, CA) announced DocExchange, a secure, peer-to-peer document exchange solution. DocExchange is a combination of technology and software from Content Circles... View More
Take a moment to think about the communications you receive in your mailbox or inbox. Now, which communications stand out to you? If you're like the majority of consumers, the answer is your bills and... View More
If there is one thing that the technology industry has never been short of, then that would be big ideas. Regardless of how on many occasions, perhaps most, the realization of those ideas falls short of... View More
Personalization is the core of what we do in CCM, and we do this on a scale that still requires specialized software that cannot be replaced by marketing or office editing tools. The number of persona
Square 9 Softworks has formally announced the release of SmartSearch 4.0, delivering users with an enriched web-based collaborative experience. The flexible v4.0 solution has been built to streamline the... View More
I saw a commercial the other day informing the world that up until now, we have been beta testers for our smartphone, and now that their product was launched, we can buy the "real thing!" First of all,... View More
Ricoh Company, Ltd. (Ricoh) today announced that it has acquired PTI® Marketing Technologies™, a premiere SaaS (software-as-a-service) marketing asset management and marketing solutions provider.... View More
In this age of the Internet of Things (IoT), everything that can be connected will be connected. This means that information and content will be shared in real time between connected things. Behind the... View More
Direct Marketing Automation provider Boingnet announced the general availability of its new, patent-pending “Audiences” technology. The announcement came during Boingnet CEO Dennis Kelly’s... View More
CT TyMetrix, part of CT, a Wolters Kluwer business and the premier provider of Web-based legal management solutions for corporate law departments and claims organizations, announced a partnership with... View More
Managing a series of multimedia-based social network channels can be like playing dodgeball. Remember dodgeball, that rainy day exercise in physical fitness sadism, wherein two teams square off on two... View More
Recently, the Washington Post published an article about the continued use of \"autopen\" technology in government offices in Washington. The technology, originally deployed back in the 1930s, allows paper... View More
I have had the pleasure of working in the information management and process automation fields for near 40 years. During this time, I held many different positions, two of which really opened my eyes... View More
Robotic Process Automation (RPA) has long been recognized as a tool that clicks buttons faster than humans, excelling at repetitive tasks like moving files or exporting reports
For decades, customer communications management (CCM) has focused on outbound engagement, such as statements, explanations of benefits (EOBs) and annual notifications of changes (ANOCs), delivered in
When I think about how far customer communications have evolved, it’s clear that we’ve entered a new era, one where the regulated document is moving from being an artifact of a transaction
How much do I owe? How do I pay? Where’s my bill? Are any of your customers asking these questions? If so, it might be time to rethink your utility bills.
Economic pressures, regulatory shifts and evolving consumer expectations are converging to create a complex environment for health insurers. Amid this turbulence, many payers are hesitant to invest in
