John Patterson

John Patterson is a NY-based senior advisor at Reputation Institute where he has been responsible for thought leadership and global account strategies for the consulting firm since 2010. He has worked on solving knowledge management and communication problems for 20 years on the agency (Burson-Marsteller and Ketchum) and in-house (Ernst & Young and Capgemini) sides of the business. He is an honors graduate of Harvard University and a baseball historian in his spare time.
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March 2015
How the Rise of Influencers Impacts Reputation and Communications
BY John Patterson
March 3 2015
Since Fortune magazine created the very first Most Admired Companies list and ranking of corporate reputation in 1983, academics and practitioners alike have been constantly defining and redefining the...
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February 2015
How These 3 Companies Are Using Reputation Management as a Competitive Differentiator
BY John Patterson
Feb. 9 2015
Around the world, corporate brands are being activated like never before, replacing product claims with family values and cultural relevance in 2014 global platforms, like the Sochi Winter Olympics and...
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FEATURES
Can Reputation Overcome Perceptions?
BY John Patterson
Dec. 8 2014
After 18 years of measuring corporate reputations around the world, it is safe to say perceptions may not equal reality in an absolute sense, but there is little doubt that, over time, long-held perceptions...
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FEATURES
Two Books for Leaders to Get Smart about Reputation Management
BY John Patterson
Nov. 6 2014
Since the 2008-09 financial crisis, there has been a boon in business and strategy books that use “reputation” in the headline or summary description to try and appeal to a broader audience...
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FEATURES
People, Process, Technology: The 3 Keys to Exporting Corporate Reputation
BY John Patterson
Sept. 30 2014
Global reputation management across borders in 2014 is where local reputation management with multiple stakeholders was in the late 1990s. For leading multinationals, it will get harder before it gets...
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FEATURES
"Reputation to What End?" Has a Lot to Do with Knowledge Management
BY John Patterson
Sept. 4 2014
Corporate reputations have only been measured in earnest since the 1990s, and within the nascent management discipline of reputation management, there continues to be a healthy debate about how to use...
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FEATURES
The Top Knowledge Management Drivers for Your Organization's Reputation
BY John Patterson
Aug. 6 2014
Looking at the 28 topics that DOCUMENT Media highlights for subscribers and knowledge management (KM) practitioners on its website, I couldn’t help but notice that some of them were direct contributors...
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FEATURES
Protecting Your Reputation: The Alliance Between Marcomm & KM Is the Backbone of Your Business Strategy
BY John Patterson
June 26 2014
Building and protecting the company’s reputation is a growing concern for CEOs and board of directors. More and more, stakeholders influence your business success, and with social media, it has become...
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FEATURES
What Your Big Data Says About You as a Company
BY John Patterson
June 2 2014
In Profiles of the Future 51 years ago, Arthur C. Clarke famously said, “Cavemen froze sleeping on coal beds.” The irony of this statement is alive and well today for corporate decision makers...
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FEATURES
How Do the Best Knowledge Management Companies Fare in 3 Critical Rational Dimensions of Corporate Reputation?
BY John Patterson
May 1 2014
With the 2014 DOCUMENT Strategy Forum almost here, it is a good time to reflect on the state of document management inside large organizations. Consider the mission of the three-day event in Greenwich,...
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FEATURES
You Can’t Manage What You Don’t Know: Knowledge Management’s Place in the Reputation Imperative of the 2010s
BY John Patterson
March 24 2014
\"The Potential Marketing Opportunity of Big Data.\" \"Large-Scale Customer Data Breaches.\" Stories like these have factored prominently in the business headlines thus far in 2014, placing companies’...
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    It’s Time to Revolutionize Your Customer Communications with AI
    By Jesse Lujan
    Clear, branded, engaging, and 100% accurate—these are the hallmarks of effective customer communications. Yet, for many organizations, creating them at scale remains a challenge
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    By Andy Young
    In the transactional print world, there is a change happening, but nobody is talking about it