Holly Muscolino

Holly Muscolino is the Research Vice President of the Content Technologies and Document Workflow group at IDC and is responsible for research related to enterprise content management, including records management and case management. Holly's core coverage also includes the digital transformation of document workflows and the technologies that enable that transformation, including enterprise capture, e-signature/digital signature solutions, and e-forms.

Holly brings to IDC more than 30 years of experience in product management, product marketing, strategy development, and market research within the document solutions industry. Prior to joining IDC, she served as Vice President of Product Marketing for Mimeo.com, an online document management, print, and distribution solution. Previously, she led the Document Outsourcing and Production Workflow Solutions practice areas for InfoTrends. In addition to these roles, she has held positions in software engineering, product management, and product marketing for software and equipment manufacturers in both the United States and Europe.
IDC Automation Survey
2019 Automation Survey: The Path to Digital Transformation
Jan. 17 2019
By now, most organizations understand that embarking on a digital transformation journey is tantamount to their ability to compete in a changing and dynamic marketplace. At IDC, we expect the worldwide...
WorkFusion Blue Prism and Automation Anywhere
WorkFusion, Blue Prism, and Automation Anywhere in 2018 Point to Growth in RPA Software
Sept. 14 2018
In July, we looked at the surging interest in robotic process automation (RPA) software and the evolving market of task automation in general, evidenced by the double-digit growth seen in this market....
RPA and Task Automation
Robotic Process Automation: A Look at the Evolving Task Automation Marketplace
July 31 2018
Robotic process automation (RPA) software is an important and evolving technology category that organizations should consider as part of an overall process transformation initiative. At IDC, we define...
Dropbox IPO
Dropbox Goes Public and Announces New Strategic Partnerships
March 22 2018
Dropbox on February 23 officially unveiled its filing with Nasdaq to make an initial public offering (IPO) under the stock symbol DBX. The announcement ended one of the longest-running IPO sagas in the...
Measuring Content Management Maturity
How to Measure Your Organization's Content Management Maturity
Nov. 14 2017
Digital transformation initiatives are driving organizations to change the way that they approach, think about, and manage critical business content. The sheer magnitude of content in applications and...
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Managing Enterprise Content: The State of ECM and FSS
Oct. 16 2017
Much has been written about renaming and recategorizing technologies in the enterprise content management (ECM) space, and it is true that traditional ECM solutions have developed into application suites,...
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Content Technology Update: Iron Mountain, Xerox, Kofax, and OpenText on the Move
May 4 2017
April was a busy month for content and workflow technology vendors, with new partnerships, product redesigns, new integration, and, possibly, new ownership. Today, we review a few interesting developments
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Drive Digital Transformation by Transforming Content-Centric Workflows
Feb. 28 2017
IDC defines digital transformation (DX) as the use of "3rd Platform" technologies (cloud, mobility, data analytics, and social business) to create value and competitive advantage through new offerings,...
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The Shake-Up of the Document Industry
Jan. 12 2017
2016 was a turbulent year for the document industry, with one high-profile acquisition, merger, or split after another. As we have seen HP, Xerox, and now Lexmark separate their printing equipment manufacturing...
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Document Workflows Are an Untapped Opportunity
April 18 2016
The unrelenting requirement to increase revenues, reduce costs, secure corporate assets and innovate is prompting organizations across all industries to identify areas that are ripe for digital transformation....
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Survey Shows Companies Are Far from Reengineering Document-Intensive Business Processes
Jan. 5 2015
In October, I wrote about the IDC Print and Document Management (PDM) MaturityScape. The IDC MaturityScape provides a model that enables an organization to assess its print and document management maturity,...
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Big Data and Big Data Analytics: Unlocking the Promise of Unstructured Data
Nov. 18 2014
Big Data and analytics is a multibillion-dollar market with wide-ranging opportunities across infrastructure, software and services. IDC sizes the Big Data market at $13 billion and its superset business...
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Print and Document Management: How Mature is Your Organization?
Oct. 10 2014
As the economic recovery progresses, organizations continue to seek ways to control costs and boost employee productivity in order to grow or maintain profits. At the same time, the savvy organization...
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The Paperless Healthcare Office: Will This Change Be a Gradual Incline or a Cliff?
Sept. 18 2014
Much has been written about the paperless office and the likelihood that it will ever—or should ever—be achieved. Recent IDC research looked at paper usage and paper reduction initiatives by...
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The 3 Pain Points to Address in Document Automation & Optimization within MPDS Engagements
Aug. 22 2014
For well over a decade, organizations have been looking to print and document management initiatives as a way to reduce costs, increase employee productivity and better meet regulatory/compliance and environmental/sustainability...
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Moments That Matter: CCM and CX in Times of Change
There is an expression, “The only constant is change.” That certainly appears to be true in 2020, and especially so for communicators in almost every industry