Holly Muscolino

Holly Muscolino is the Group Vice President, Content Strategies and the Future of Work, responsible for research related to innovation and transformation in content solutions, including intelligent document processing, esignature, imaging and printing and other content workflow services at IDC. Ms. Muscolino’s core coverage also includes work transformation, technology & digital skills research, and the role of technology in driving the Future of Work.

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FEATURES
Let’s Declare ECM Dead Again
BY Holly Muscolino
July 31 2023
In 2017, Gartner declared ECM as “dead” and began referencing content services platforms (CSPs) instead. But ECM wasn’t really gone, it was simply renamed, as vendor after vendor began...
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FEATURES
Intelligent Digital Workspace — What Is It and Why Do We Need It?
BY Holly Muscolino
April 26 2022
Imagine that you walk into your corporate office in the morning, turn on your computer, log-in to your workspace, and it greets you and presents your next priority task for the day
IDC Automation Survey
Winter Digital Issue 2019
2019 Automation Survey: The Path to Digital Transformation
BY Holly Muscolino
Jan. 17 2019
By now, most organizations understand that embarking on a digital transformation journey is tantamount to their ability to compete in a changing and dynamic marketplace. At IDC, we expect the worldwide...
WorkFusion Blue Prism and Automation Anywhere
September 2018
WorkFusion, Blue Prism, and Automation Anywhere in 2018 Point to Growth in RPA Software
BY Holly Muscolino
Sept. 14 2018
In July, we looked at the surging interest in robotic process automation (RPA) software and the evolving market of task automation in general, evidenced by the double-digit growth seen in this market....
RPA and Task Automation
July 2018
Robotic Process Automation: A Look at the Evolving Task Automation Marketplace
BY Holly Muscolino
July 31 2018
Robotic process automation (RPA) software is an important and evolving technology category that organizations should consider as part of an overall process transformation initiative. At IDC, we define...
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NEWS
Dropbox Goes Public and Announces New Strategic Partnerships
BY Holly Muscolino
March 22 2018
Dropbox on February 23 officially unveiled its filing with Nasdaq to make an initial public offering (IPO) under the stock symbol DBX. The announcement ended one of the longest-running IPO sagas in the...
Measuring Content Management Maturity
November 2017
How to Measure Your Organization's Content Management Maturity
BY Holly Muscolino
Nov. 14 2017
Digital transformation initiatives are driving organizations to change the way that they approach, think about, and manage critical business content. The sheer magnitude of content in applications and...
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Fall Digital Issue 2017
Managing Enterprise Content: The State of ECM and FSS
BY Holly Muscolino
Oct. 16 2017
Much has been written about renaming and recategorizing technologies in the enterprise content management (ECM) space, and it is true that traditional ECM solutions have developed into application suites,...
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April 2017
Content Technology Update: Iron Mountain, Xerox, Kofax, and OpenText on the Move
BY Holly Muscolino|Terry Frazier
May 4 2017
April was a busy month for content and workflow technology vendors, with new partnerships, product redesigns, new integration, and, possibly, new ownership. Today, we review a few interesting developments
Drive Digital Transformation by Transforming Conte
February 2017
Drive Digital Transformation by Transforming Content-Centric Workflows
BY Holly Muscolino
Feb. 28 2017
IDC defines digital transformation (DX) as the use of "3rd Platform" technologies (cloud, mobility, data analytics, and social business) to create value and competitive advantage through new offerings,...
The Shake Up of Document Industry_DOCUMENT Strateg
Winter Digital Issue 2016/2017
The Shake-Up of the Document Industry
BY Holly Muscolino
Jan. 12 2017
2016 was a turbulent year for the document industry, with one high-profile acquisition, merger, or split after another. As we have seen HP, Xerox, and now Lexmark separate their printing equipment manufacturing...
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April 2016
Document Workflows Are an Untapped Opportunity
BY Holly Muscolino
April 18 2016
The unrelenting requirement to increase revenues, reduce costs, secure corporate assets and innovate is prompting organizations across all industries to identify areas that are ripe for digital transformation....
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January 2015
Survey Shows Companies Are Far from Reengineering Document-Intensive Business Processes
BY Holly Muscolino
Jan. 5 2015
In October, I wrote about the IDC Print and Document Management (PDM) MaturityScape. The IDC MaturityScape provides a model that enables an organization to assess its print and document management maturity,...
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FEATURES
Big Data and Big Data Analytics: Unlocking the Promise of Unstructured Data
BY Holly Muscolino
Nov. 18 2014
Big Data and analytics is a multibillion-dollar market with wide-ranging opportunities across infrastructure, software and services. IDC sizes the Big Data market at $13 billion and its superset business...
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FEATURES
Print and Document Management: How Mature is Your Organization?
BY Holly Muscolino
Oct. 10 2014
As the economic recovery progresses, organizations continue to seek ways to control costs and boost employee productivity in order to grow or maintain profits. At the same time, the savvy organization...
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FEATURES
The Paperless Healthcare Office: Will This Change Be a Gradual Incline or a Cliff?
BY Holly Muscolino
Sept. 18 2014
Much has been written about the paperless office and the likelihood that it will ever—or should ever—be achieved. Recent IDC research looked at paper usage and paper reduction initiatives by...
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FEATURES
The 3 Pain Points to Address in Document Automation & Optimization within MPDS Engagements
BY Holly Muscolino
Aug. 22 2014
For well over a decade, organizations have been looking to print and document management initiatives as a way to reduce costs, increase employee productivity and better meet regulatory/compliance and environmental/sustainability...
  • Humans and AI: The Perfect Partnership for Customer Communications
    By Gina Armada
    A seismic wave is rumbling through the workplace with AI and automation actively transforming employee productivity and reshaping operations
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    Be More Effective with Generative AI in Customer Communications
    By Atif Khan
    The potential of generative AI to positively impact how we work and live is massive
  • A Tale of Two Revolutions
    By John Mancini
    You may wonder why an old content management guy is writing about generative AI and LLMs
  • Generative AI
    By Liz Stephen and Mia Papanicolaou
    Generative AI (GenAI) is set to revolutionize the Customer Communications Management (CCM) industry, driving profound changes in how businesses interact with their customers
  • What it Takes to be Effective with Gen AI
    By Atif Khan
    Editor’s Note: This is part 2 of a 3-part series on AI in CCM. You can find part 1 in our Spring issue. Look for part 3 in the next issue