According to news reports, in March 2010, Facebook was the most visited website in the US, having more visits than Google for the first time. This announcement heralds the arrival of social networks. Celent... View More
Social media is now established as a sustainable media channel, and insurers are beginning to develop programs to respond to the threats and opportunities in this new space. From a defensive standpoint,... View More
Include All Relevant Stakeholders: Don't make collaboration an IT-driven decision; make sure you have broad organizational input and support. Use A Benchmark Assessment: Define the right strategy by implementing... View More
Author of The Facebook Effect: The Inside Story of the Company That is Connecting the World. EventEvolution Management Inc. is excited to announce David Kirkpatrick as the featured Keynote speaker of the... View More
Test data strategy belongs in boardroom discussions, not buried in technical specifications. But here's what actually happens: executives assume IT has it handled, middle managers inherit whatever st
Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro
2026 isn’t a year of incremental improvements in customer communications. It’s the year AI stops assisting and starts acting, and for CCM practitioners
The current state of AI document processing follows a recognizable pattern. An organization crafts a prompt — often quite sophisticated with detailed instructions and examples — passes it to a lar
Here are the top 7 ways a dynamic, custom welcome kit can help you maintain and grow your membership rates, improve engagement and keep your members satisfied
