Recently, while watching the 2010 CNBC documentary, \"The Facebook Obsession,\" on my Netflix account, I was struck again by the public\'s view of their perceived privacy on the Internet and social media... View More
According to news reports, in March 2010, Facebook was the most visited website in the US, having more visits than Google for the first time. This announcement heralds the arrival of social networks. Celent... View More
Social media is now established as a sustainable media channel, and insurers are beginning to develop programs to respond to the threats and opportunities in this new space. From a defensive standpoint,... View More
Include All Relevant Stakeholders: Don't make collaboration an IT-driven decision; make sure you have broad organizational input and support. Use A Benchmark Assessment: Define the right strategy by implementing... View More
Author of The Facebook Effect: The Inside Story of the Company That is Connecting the World. EventEvolution Management Inc. is excited to announce David Kirkpatrick as the featured Keynote speaker of the... View More
For more than a decade, personalization has been the dominant narrative in customer experience. Organizations invested heavily in understanding their customers. They built data lakes. They deployed an
In 2026, many organizations are still trying to meet modern expectations with yesterday's siloed content operating model. Until that changes, the gap between what customers expect and what organizations can deliver will continue to widen
Test data strategy belongs in boardroom discussions, not buried in technical specifications. But here's what actually happens: executives assume IT has it handled, middle managers inherit whatever st
Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro
