John Zimmerer

John Zimmerer is the Senior Director of Marketing at Topdown, where he leads market research and outreach efforts for the company's customer communications management (CCM) and digital customer experience products. Most recently, John has been researching and writing about the future direction of the technologies that power customer experience and is regarded as a thought leader in this area.

July 2019

Here's the Secret to the Mythical Digital Experience Platform

BY John Zimmerer

July 30 2019

Analysts from the leading research firms—who examine the latest use cases for mission-critical customer journeys—are beginning to arrive at the same conclusion: Software products and platforms...

How Are CCM Leaders Managing True Section 508 Compliance?

By Ernie Crawford

Federal agencies, state and local governments and public colleges and universities are legally required to ensure their digital content, including digital documents and communications, are accessible
The Future of Insurance Communications

By Jason Pothen

As competition increases in the insurance industry, the market is experiencing saturation with products, options and competitive alternatives
8 Information Management Best Practices

By Joy Anderson

Information management is an essential element of every organization. It involves the application of technology and procedures to make sure that information is accessible and useful
CCM: In-House or Outsource?

By Bryan Matlock

In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
Are Your CCM Systems Costing You More Than You Know?

By Avi Greenfield

In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience

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8 Information Management Best Practices

Intelligent Orchestration

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CCM: In-House or Outsource?

Data Privacy & Sovereignty

Going To the Cloud for ECM? Know Before You Go