John Zimmerer

John Zimmerer is the Senior Director of Marketing at Topdown, where he leads market research and outreach efforts for the company's customer communications management (CCM) and digital customer experience products. Most recently, John has been researching and writing about the future direction of the technologies that power customer experience and is regarded as a thought leader in this area.
Digital Experience Platform
July 30 2019
Analysts from the leading research firms—who examine the latest use cases for mission-critical customer journeys—are beginning to arrive at the same conclusion: Software products and platforms...
  • In today's fast-paced world, organizations face increasing pressure to optimize productivity and streamline operations. The introduction of Microsoft Copilot represents a quantum leap forward in enterprise productivity, offering a powerful tool that integrates...
  • In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience. Unfortunately, many organizations are bogged down
  • In the transactional print world, there is a change happening, but nobody is talking about it
  • Clear, branded, engaging, and 100% accurate—these are the hallmarks of effective customer communications. Yet, for many organizations, creating them at scale remains a challenge
  • In the transactional print world, there is a change happening, but nobody is talking about it