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BETTER Content ManagementBETTER Customer Communication Management
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BETTER Customer Experience
BY Alan Burger
July 16 2026
The customer starts an address change on mobile, gets halfway through, switches to the website, and is told they are missing a document they already uploaded. They open chat, where the bot confidently
BY Alan Burger
Feb. 19 2026
As technology accelerates and customers adopt their own AI assistants, the old model of static, one-way communication is starting to look a lot like sending a fax in the age of TikTok
BY Alan Burger
Dec. 17 2025
Every message, whether a whispered story, a corporate statement or a customer email, is both risk and opportunity
BY Alan Burger
Sept. 3 2025
Customer Communications Management (CCM) is in serious need of transformation. Today’s customers expect more than basic personalization — they demand relevance, empathy and immediate access...
We have spent more than two decades in customer communications and we have watched every version of the upgrade cycle in customer communications management (CCM).Templates got more sophisticated, comp- By Alan BurgerThe customer starts an address change on mobile, gets halfway through, switches to the website, and is told they are missing a document they already uploaded. They open chat, where the bot confidently
Over the course of my career as a CIO in a highly regulated industry, I have personally overseen millions of dollars in enterprise content management (ECM) investments. Platforms. Migrations. Integrat
By Naren GoelEntities operating within the finance and accounting sector have been some of the most fervent adopters of automation technologies
Customer experience (CX) has become a defining measure of success across industries, and insurance is no exception. Today, loyalty and brand affinity are shaped not just by price alone,