Pat Nolan

Pat Nolan is a Research Analyst for the Customer Communications Advisory Service at Keypoint Intelligence – InfoTrends, with a focus on marketing communications and multi-channel campaign technology. Within this role, he supports the annual research process, consulting initiatives, and reports on market developments. Prior to joining the company, Pat worked as a Marketing and Communications Specialist—first in the information technology (IT) space and, more recently, for a boutique coffee company. His focus at both companies was growing and cultivating client relationships.
Integrating Marketing and Transactional Communicat
November 2017
Integrating Marketing and Transactional Communications: Is This Still a Growing Strategy?
BY David Stabel|Pat Nolan
Nov. 30 2017
In two recent studies on the annual state of the transactional and marketing communications markets, respectively, we surveyed a total of 8,000 consumers and 1,200 enterprise professionals across North...
  • health cx
    Navigating Uncertainty
    By John Zimmerer
    Economic pressures, regulatory shifts and evolving consumer expectations are converging to create a complex environment for health insurers. Amid this turbulence, many payers are hesitant to invest in
  • Getting Billing ‘Just Right’
    By Mitch Anderson
    How much do I owe?  How do I pay? Where’s my bill? Are any of your customers asking these questions? If so, it might be time to rethink your utility bills. 
  • marquee
    From a Tick Box to Competitive Advantage
    By Liz Stephen and Mia Papanicolaou
    If there’s one thing we’ve learned after decades in customer communications, it’s this: notifications are never “just notifications.”
  • touchpoint
    Why Every Document Is Now a Touchpoint
    By Gary Gregg
    When I think about how far customer communications have evolved, it’s clear that we’ve entered a new era, one where the regulated document is moving from being an artifact of a transaction
  • resistance
    Turning Resistance into Resilience
    By Angele Taylor
    Resistance to change is a familiar challenge in any transformation initiative, but it becomes especially entrenched in document-heavy environments. These are the systems and workflows that have been b