Pat Nolan

Pat Nolan is a Research Analyst for the Customer Communications Advisory Service at Keypoint Intelligence – InfoTrends, with a focus on marketing communications and multi-channel campaign technology. Within this role, he supports the annual research process, consulting initiatives, and reports on market developments. Prior to joining the company, Pat worked as a Marketing and Communications Specialist—first in the information technology (IT) space and, more recently, for a boutique coffee company. His focus at both companies was growing and cultivating client relationships.
Integrating Marketing and Transactional Communicat
Nov. 30 2017
In two recent studies on the annual state of the transactional and marketing communications markets, respectively, we surveyed a total of 8,000 consumers and 1,200 enterprise professionals across North...
  • I have had the pleasure of working in the information management and process automation fields for near 40 years. During this time, I held many different positions, two of which really opened my eyes
  • Generative AI (Gen AI) has captured the imagination of industries worldwide, but the true potential lies in its practical applications
  • Digital Asset Management (DAM) is a system designed for organizing, storing and retrieving media files and managing digital rights and permissions. DAM systems have become a core component of creative
  • Is Generative AI tipping the scales in favor of building Enterprise Content Management (ECM) software, or will it ever get to that point?
  • Information technology has undergone a major transformation in recent years, sparked by the rise of “big data.”