Rob Krugman

Rob Krugman is the Chief Digital Officer for Broadridge, where he leads digital strategy and innovation to ensure brands are engaging with their customers in the digital channels they use daily. For the past two decades, he has been dedicated to innovating new solutions to help businesses get the most out of emerging digital technologies. He frequently writes about the future of omni-channel engagement, consumer preferences, identity management, and brand digitization strategies.
Bills and Statements
April 2018
5 Tips to Unleash the Customer Engagement Power of Your Bills and Statements
BY Rob Krugman
April 24 2018
Take a moment to think about the communications you receive in your mailbox or inbox. Now, which communications stand out to you? If you're like the majority of consumers, the answer is your bills and...
    A Tale of Two Revolutions
    By John Mancini
    You may wonder why an old content management guy is writing about generative AI and LLMs
    Generative AI
    By Liz Stephen and Mia Papanicolaou
    Generative AI (GenAI) is set to revolutionize the Customer Communications Management (CCM) industry, driving profound changes in how businesses interact with their customers
    What it Takes to be Effective with Gen AI
    By Atif Khan
    Editor’s Note: This is part 2 of a 3-part series on AI in CCM. You can find part 1 in our Spring issue. Look for part 3 in the next issue
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    RPA and AI: Why Your Business Needs Both
    By Brian DeWyer
    Today, executives are excited about the promise of artificial intelligence (AI) to help their businesses grow and innovate, potentially transforming every part of work, delighting customers with new e
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    Embark on a Journey to Next-Level Personalization
    By Stephanie Pieruccini
    Personalization is the core of what we do in CCM, and we do this on a scale that still requires specialized software that cannot be replaced by marketing or office editing tools. The number of persona