Rob Krugman

Rob Krugman is the Chief Digital Officer for Broadridge, where he leads digital strategy and innovation to ensure brands are engaging with their customers in the digital channels they use daily. For the past two decades, he has been dedicated to innovating new solutions to help businesses get the most out of emerging digital technologies. He frequently writes about the future of omni-channel engagement, consumer preferences, identity management, and brand digitization strategies.
Bills and Statements
April 2018
5 Tips to Unleash the Customer Engagement Power of Your Bills and Statements
BY Rob Krugman
April 24 2018
Take a moment to think about the communications you receive in your mailbox or inbox. Now, which communications stand out to you? If you're like the majority of consumers, the answer is your bills and...
  • health cx
    Navigating Uncertainty
    By John Zimmerer
    Economic pressures, regulatory shifts and evolving consumer expectations are converging to create a complex environment for health insurers. Amid this turbulence, many payers are hesitant to invest in
  • Getting Billing ‘Just Right’
    By Mitch Anderson
    How much do I owe?  How do I pay? Where’s my bill? Are any of your customers asking these questions? If so, it might be time to rethink your utility bills. 
  • marquee
    From a Tick Box to Competitive Advantage
    By Liz Stephen and Mia Papanicolaou
    If there’s one thing we’ve learned after decades in customer communications, it’s this: notifications are never “just notifications.”
  • touchpoint
    Why Every Document Is Now a Touchpoint
    By Gary Gregg
    When I think about how far customer communications have evolved, it’s clear that we’ve entered a new era, one where the regulated document is moving from being an artifact of a transaction
  • resistance
    Turning Resistance into Resilience
    By Angele Taylor
    Resistance to change is a familiar challenge in any transformation initiative, but it becomes especially entrenched in document-heavy environments. These are the systems and workflows that have been b