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BETTER Content ManagementBETTER Customer Communication Management
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BETTER Customer Experience
April 26 2018
In May of 2018, a transformative new requirement, the General Data Protection Regulation (GDPR), goes into effect. The GDPR is a regulation issued by the European Commission, the European Parliament, and... View More
BY Bob Larrivee
April 25 2018
We hear the term Digital Transformation a lot but when you talk to people about it and what it means for them, many don’t have a good answer or clear understanding of what the term means, or what... View More
BY Rob Krugman
April 24 2018
Take a moment to think about the communications you receive in your mailbox or inbox. Now, which communications stand out to you? If you're like the majority of consumers, the answer is your bills and... View More
BY Cindy Zuvich
April 19 2018
All organizations can face a myriad of risks by not complying with their recordkeeping obligations, with potentially negative consequences. Good practices in records compliance can help mitigate such risks,... View More
April 18 2018
Last time, I wrote about RPA and its potential to decrease repetitive, mundane tasks within an organization, improve efficiency, and enable employees to “focus on higher value-added work.”... View More
BY John Gruber
April 17 2018
Office 365 is Microsoft’s cloud for businesses. Designed around productivity and collaboration, Microsoft has integrated over 30 apps into the cloud platform. From email, file storage, and secure... View More
By Eric RizFor more than a decade, personalization has been the dominant narrative in customer experience. Organizations invested heavily in understanding their customers. They built data lakes. They deployed an
We’re now in the experience economy, where customers measure companies by how easy, clear and effective it is to get something done
In 2026, many organizations are still trying to meet modern expectations with yesterday's siloed content operating model. Until that changes, the gap between what customers expect and what organizations can deliver will continue to widen
Test data strategy belongs in boardroom discussions, not buried in technical specifications. But here's what actually happens: executives assume IT has it handled, middle managers inherit whatever st
Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro