Ross Kittlety

ROSS KITTLETY is Head of CCM at Paragon Customer Communications. For more, information, visit www.paragon-cc.co.uk.
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FEATURES
Building Better Relationships with Digital Consumers
BY Ross Kittlety
Dec. 16 2020
Organizations have a unique opportunity to position themselves at the forefront of the longer-term transition in customer behavior
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FEATURES
The Future of Hyper-Personalized Communications
BY Ross Kittlety
May 6 2020
Will it be abandoned, or will addressing a few issues spur growth?
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    Hybrid Test Data Strategies
    By Jennifer Raml
    Test data strategy belongs in boardroom discussions, not buried in technical specifications. But here's what actually happens: executives assume IT has it handled, middle managers inherit whatever st
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    Forms That Fuel Growth
    By Andrew Stevens
    Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro
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    The Agent Is the Interface: How Agentic AI Is Rewriting the Rules of CCM
    By OSG
    2026 isn’t a year of incremental improvements in customer communications. It’s the year AI stops assisting and starts acting, and for CCM practitioners
  • The Next Architectural Leap in Document AI
    By Andrew Bird
    The current state of AI document processing follows a recognizable pattern. An organization crafts a prompt — often quite sophisticated with detailed instructions and examples — passes it to a lar
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    The Essential Role of Welcome Kits in Member Enrollment and Retention
    By Jason Pothen
    Here are the top 7 ways a dynamic, custom welcome kit can help you maintain and grow your membership rates, improve engagement and keep your members satisfied