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BETTER Content ManagementBETTER Customer Communication Management
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BETTER Customer Experience
Oct. 1 2024
Personalization is the core of what we do in CCM, and we do this on a scale that still requires specialized software that cannot be replaced by marketing or office editing tools. The number of persona
Feb. 13 2024
Customer experience is the heart of an organization’s relationship with its customers. Post-pandemic customer expectations are still higher than ever. Consumers want to be able to interact with orga
April 7 2023
The modern workplace expects far more "jack of all trades" rather than specialists
By Richard HuffArtificial intelligence has transitioned from being a promising innovation to a fundamental business capability across a wide range of industries
By Tony EdwardsCustomers aren’t contacting your support team because they need help. They’re contacting you because your communications are unclear.This hidden problem — known as failure demand — is driving
We have spent more than two decades in customer communications and we have watched every version of the upgrade cycle in customer communications management (CCM).Templates got more sophisticated, comp
By Alan BurgerThe customer starts an address change on mobile, gets halfway through, switches to the website, and is told they are missing a document they already uploaded. They open chat, where the bot confidently
Over the course of my career as a CIO in a highly regulated industry, I have personally overseen millions of dollars in enterprise content management (ECM) investments. Platforms. Migrations. Integrat