Andy Feest

Andy Feest, Sr. Manager, Product Management for Opentext, is a 30 plus year professional experienced in Product and Program Management and leading global product, customer support and development teams. With 25 years of experience in the CCM space including consulting and development for enterprise and service providers in the United Kingdom and the United States.
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FEATURES
Customer Preference vs. Customer Experience
BY Andy Feest
July 7 2023
As an avid movie goer, I regularly visit my local cinema for the latest release, blockbusters, or smaller independent films. Recently it occurred to me that my ticket purchase behavior had narrowed to
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FEATURES
Empowering Business Users
BY Stephanie Pieruccini|Andy Feest
April 7 2023
The modern workplace expects far more "jack of all trades" rather than specialists
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FEATURES
Escaping the Pain of Migration
BY Andy Feest
Sept. 21 2022
In the midst of shifting workforces, rapidly evolving customer expectations and newly emerging channels, upgrading to cloud-based B2C communications solutions has never been more attractive
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    Hybrid Test Data Strategies
    By Jennifer Raml
    Test data strategy belongs in boardroom discussions, not buried in technical specifications. But here's what actually happens: executives assume IT has it handled, middle managers inherit whatever st
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    Forms That Fuel Growth
    By Andrew Stevens
    Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro
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    The Agent Is the Interface: How Agentic AI Is Rewriting the Rules of CCM
    By OSG
    2026 isn’t a year of incremental improvements in customer communications. It’s the year AI stops assisting and starts acting, and for CCM practitioners
    The Next Architectural Leap in Document AI
    By Andrew Bird
    The current state of AI document processing follows a recognizable pattern. An organization crafts a prompt — often quite sophisticated with detailed instructions and examples — passes it to a lar
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    The Essential Role of Welcome Kits in Member Enrollment and Retention
    By Jason Pothen
    Here are the top 7 ways a dynamic, custom welcome kit can help you maintain and grow your membership rates, improve engagement and keep your members satisfied