Kelechi Anyanwu

Kelechi Anyanwu is a Practice Lead at Tata Consultancy Services (TCS), where she manages the Design and Customer Communication practice in North America for TCS' banking, financial services, and insurance clients. With over 10 years of tech industry experience, Kelechi has advised many Fortune 1000 companies on how to improve their customer/employee experience using the latest content, design, and marketing technologies and trends. Kelechi holds an MBA from Columbia Business School and a bachelor's from the University of California, Berkeley.
CX and Privacy
Fall & Winter Digital Issue 2019
How to Transform the Customer Experience in the Era of Privacy
BY Kelechi Anyanwu
Dec. 10 2019
Privacy management can be a massive elephant in the room when it comes to customer experience. Consumer tech companies, such as Amazon and Netflix, have elevated customer experience expectations to the...
Forms Rationalization
October 2018
How to Reduce Your Forms Inventory: A Rationalization Framework
BY Kelechi Anyanwu
Oct. 16 2018
As the amount of data and documents increase at a dramatic rate, enterprises struggle with organizing and maintaining their forms and documents, leading to increased costs and poor customer experience....
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    By Bryan Matlock
    In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
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    Are Your CCM Systems Costing You More Than You Know?
    By Avi Greenfield
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
  • data
    Data Privacy & Sovereignty
    By Eric Riz
    The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • AI
    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
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    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth