Cynthia Bajana

Cynthia Bajana serves as a Vice President of Sales for RRD’s Business Communications Solutions division. She is responsible for over $100 million in revenue, successfully leading her team in acquisition, retention, and key account growth in financial services, telecommunications, utilities, and business process outsourcing industries. With over 18 years of experience, Cynthia is an expert in the client communications industry and her responsibilities also include sales and marketing of RRD’s Hosted Customer Communications Platform.
Mobile-Centric Design
September 2018
How to Implement Mobile-First Design for Your Digital Communications
BY Cynthia Bajana
Sept. 26 2018
In 2018, nearly 75% of consumers own a smart phone, with many of these individuals plugged in at all times. As a result, the market has adapted, and new technologies have increased the number of channels...
  • beyond ai
    Beyond AI: The Real Next Frontier in Customer Communications
    By Liz Stephen and Mia Papanicolaou
    AI has dominated headlines for the past few years in the regulated communications space, and in many ways, deservedly so. It can automate processes, personalize at scale and accelerate the production
  • RPA
    Beyond Bots
    By Eric Riz
    Robotic Process Automation (RPA) has long been recognized as a tool that clicks buttons faster than humans, excelling at repetitive tasks like moving files or exporting reports
  • main
    How IDP is Reshaping CCM: Transactional and Accessible Communications
    By Ernie Crawford
    For decades, customer communications management (CCM) has focused on outbound engagement, such as statements, explanations of benefits (EOBs) and annual notifications of changes (ANOCs), delivered in
  • touchpoint
    Why Every Document Is Now a Touchpoint
    By Gary Gregg
    When I think about how far customer communications have evolved, it’s clear that we’ve entered a new era, one where the regulated document is moving from being an artifact of a transaction
    Getting Billing ‘Just Right’
    By Mitch Anderson
    How much do I owe?  How do I pay? Where’s my bill? Are any of your customers asking these questions? If so, it might be time to rethink your utility bills.