Cynthia Bajana

Cynthia Bajana serves as a Vice President of Sales for RRD’s Business Communications Solutions division. She is responsible for over $100 million in revenue, successfully leading her team in acquisition, retention, and key account growth in financial services, telecommunications, utilities, and business process outsourcing industries. With over 18 years of experience, Cynthia is an expert in the client communications industry and her responsibilities also include sales and marketing of RRD’s Hosted Customer Communications Platform.
Mobile-Centric Design
Sept. 26 2018
In 2018, nearly 75% of consumers own a smart phone, with many of these individuals plugged in at all times. As a result, the market has adapted, and new technologies have increased the number of channels...
  • Economic pressures, regulatory shifts and evolving consumer expectations are converging to create a complex environment for health insurers. Amid this turbulence, many payers are hesitant to invest in
  • How much do I owe?  How do I pay? Where’s my bill? Are any of your customers asking these questions? If so, it might be time to rethink your utility bills. 
  • If there’s one thing we’ve learned after decades in customer communications, it’s this: notifications are never “just notifications.”
  • When I think about how far customer communications have evolved, it’s clear that we’ve entered a new era, one where the regulated document is moving from being an artifact of a transaction
  • Resistance to change is a familiar challenge in any transformation initiative, but it becomes especially entrenched in document-heavy environments. These are the systems and workflows that have been b