Cynthia Bajana

Cynthia Bajana serves as a Vice President of Sales for RRD’s Business Communications Solutions division. She is responsible for over $100 million in revenue, successfully leading her team in acquisition, retention, and key account growth in financial services, telecommunications, utilities, and business process outsourcing industries. With over 18 years of experience, Cynthia is an expert in the client communications industry and her responsibilities also include sales and marketing of RRD’s Hosted Customer Communications Platform.
Mobile-Centric Design
September 2018
How to Implement Mobile-First Design for Your Digital Communications
BY Cynthia Bajana
Sept. 26 2018
In 2018, nearly 75% of consumers own a smart phone, with many of these individuals plugged in at all times. As a result, the market has adapted, and new technologies have increased the number of channels...
  • CCM: In-House or Outsource?
    By Bryan Matlock
    In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
  • quad
    Are Your CCM Systems Costing You More Than You Know?
    By Avi Greenfield
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
  • data
    Data Privacy & Sovereignty
    By Eric Riz
    The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • AI
    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • balance
    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth