Sam Pfeifle

Sam Pfeifle is the Content Director for the International Association of Privacy Professionals (IAPP) and oversees all content produced by the IAPP, including newsletters, blogs, books, industry resources, and training. Previously, he managed a number of B2B publications, including titles in the physical security, workboat, and 3D data capture industries. He has a BS in education and a BA in English from the University of Vermont and spent two years as a high school English teacher in New Hampshire.


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Fall Digital Issue 2018
Why the California Consumer Privacy Act Is the Biggest Change in US Privacy Law in Decades
BY Sam Pfeifle
Oct. 29 2018
In late June, just a few hours before heading home for the summer, the California legislature passed AB 375, the California Consumer Privacy Act of 2018. As a result of its passage, Alastair Mactaggart,...
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Spring Digital Issue 2018
The Privacy Battleground: Why Companies Have a Lot to Lose
BY Sam Pfeifle
May 7 2018
When people think about the term “privacy,” they often focus on data breaches. After all, that’s what makes the headlines, but there is so much more to getting privacy right—and...
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    Navigating Uncertainty
    By John Zimmerer
    Economic pressures, regulatory shifts and evolving consumer expectations are converging to create a complex environment for health insurers. Amid this turbulence, many payers are hesitant to invest in
  • Getting Billing ‘Just Right’
    By Mitch Anderson
    How much do I owe?  How do I pay? Where’s my bill? Are any of your customers asking these questions? If so, it might be time to rethink your utility bills. 
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    From a Tick Box to Competitive Advantage
    By Liz Stephen and Mia Papanicolaou
    If there’s one thing we’ve learned after decades in customer communications, it’s this: notifications are never “just notifications.”
  • touchpoint
    Why Every Document Is Now a Touchpoint
    By Gary Gregg
    When I think about how far customer communications have evolved, it’s clear that we’ve entered a new era, one where the regulated document is moving from being an artifact of a transaction
  • resistance
    Turning Resistance into Resilience
    By Angele Taylor
    Resistance to change is a familiar challenge in any transformation initiative, but it becomes especially entrenched in document-heavy environments. These are the systems and workflows that have been b