Chad Cipoletti

Chad Cipoletti has built comprehensive messaging platforms and distinct brand voices for clients, such as AECOM, the Buffalo Bill Center of the West, Disney Consumer Products and Interactive Media, Dow AgroSciences, East West Bank, Fandango, HMSA, Mindtree, Netgear, NOV, Rabobank, Toshiba, VMware, and Western Digital. He regularly conducts writing workshops to train client teams on how to develop more effective communications and bring their unique stories to life. He was formerly the Group Director of Brand Communication at Siegel+Gale.
830x539_Chad
Fall Digital Issue 2018
The Value of Simplification in Customer Communications
BY Chad Cipoletti
Oct. 30 2018
We often talk about the value of simplicity in terms of clarity. For example, is a letter or form easy to understand? Does it use plain language? Is the information well organized? While clarity is important,...
  • data
    Data Privacy & Sovereignty
    By Eric Riz
    The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • AI
    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • balance
    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth
  • GettyImages-2193247029
    Intelligent Orchestration
    By Gary Gregg
    Seamless and personalized customer interactions are no longer just a competitive advantage — they’re an expectation. Whether a customer is applying for a credit card, opening a bank account, or on
  • ai-generated-7962522_1280
    Going To the Cloud for ECM? Know Before You Go
    By Brian DeWyer
    Change is the only constant when it comes to IT applications. Specifically for Enterprise Content Management (ECM) and Robotic Process Automation (RPA), proper knowledge is a necessity before inevitab