Chad Cipoletti

Chad Cipoletti has built comprehensive messaging platforms and distinct brand voices for clients, such as AECOM, the Buffalo Bill Center of the West, Disney Consumer Products and Interactive Media, Dow AgroSciences, East West Bank, Fandango, HMSA, Mindtree, Netgear, NOV, Rabobank, Toshiba, VMware, and Western Digital. He regularly conducts writing workshops to train client teams on how to develop more effective communications and bring their unique stories to life. He was formerly the Group Director of Brand Communication at Siegel+Gale.

Fall Digital Issue 2018

The Value of Simplification in Customer Communications

BY Chad Cipoletti

Oct. 30 2018

We often talk about the value of simplicity in terms of clarity. For example, is a letter or form easy to understand? Does it use plain language? Is the information well organized? While clarity is important,...

AI Is Shaping the Future of Translation in Communications

By Patrick Kehoe

Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las

Striking a Balance

By Liz Stephen and Mia Papanicolaou

A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth

CCM: In-House or Outsource?

By Bryan Matlock

In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision

Are Your CCM Systems Costing You More Than You Know?

By Avi Greenfield

In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience

Data Privacy & Sovereignty

By Eric Riz

The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience

AI Is Shaping the Future of Translation in Communications

By Patrick Kehoe

Striking a Balance

By Liz Stephen and Mia Papanicolaou

CCM: In-House or Outsource?

By Bryan Matlock

In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision

Are Your CCM Systems Costing You More Than You Know?

By Avi Greenfield

In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience

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