Chad Cipoletti

Chad Cipoletti has built comprehensive messaging platforms and distinct brand voices for clients, such as AECOM, the Buffalo Bill Center of the West, Disney Consumer Products and Interactive Media, Dow AgroSciences, East West Bank, Fandango, HMSA, Mindtree, Netgear, NOV, Rabobank, Toshiba, VMware, and Western Digital. He regularly conducts writing workshops to train client teams on how to develop more effective communications and bring their unique stories to life. He was formerly the Group Director of Brand Communication at Siegel+Gale.
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Fall Digital Issue 2018
The Value of Simplification in Customer Communications
BY Chad Cipoletti
Oct. 30 2018
We often talk about the value of simplicity in terms of clarity. For example, is a letter or form easy to understand? Does it use plain language? Is the information well organized? While clarity is important,...
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    How Are CCM Leaders Managing True Section 508 Compliance?
    By Ernie Crawford
    Federal agencies, state and local governments and public colleges and universities are legally required to ensure their digital content, including digital documents and communications, are accessible
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    The Future of Insurance Communications
    By Jason Pothen
    As competition increases in the insurance industry, the market is experiencing saturation with products, options and competitive alternatives
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    8 Information Management Best Practices
    By Joy Anderson
    Information management is an essential element of every organization. It involves the application of technology and procedures to make sure that information is accessible and useful
    CCM: In-House or Outsource?
    By Bryan Matlock
    In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
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    Are Your CCM Systems Costing You More Than You Know?
    By Avi Greenfield
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience