Chad Cipoletti

Chad Cipoletti has built comprehensive messaging platforms and distinct brand voices for clients, such as AECOM, the Buffalo Bill Center of the West, Disney Consumer Products and Interactive Media, Dow AgroSciences, East West Bank, Fandango, HMSA, Mindtree, Netgear, NOV, Rabobank, Toshiba, VMware, and Western Digital. He regularly conducts writing workshops to train client teams on how to develop more effective communications and bring their unique stories to life. He was formerly the Group Director of Brand Communication at Siegel+Gale.

Fall Digital Issue 2018

The Value of Simplification in Customer Communications

BY Chad Cipoletti

Oct. 30 2018

We often talk about the value of simplicity in terms of clarity. For example, is a letter or form easy to understand? Does it use plain language? Is the information well organized? While clarity is important,...

A Fundamental Shift

By Jennifer Raml

Remember the last time you filled out a mortgage application? If you're like most people, you probably spent hours wrestling with confusing forms, deciphering legal jargon and hunting down supporting

2025 Trends Outlook for Data and AI Initiatives

By Chris Murphy

As we reach the midpoint of the decade, it’s clear that the 2020s are testing business leaders with a drive to leverage emerging technologies, evolving customer expectations and a more complex regulatory environment

Striking a Balance

By Liz Stephen and Mia Papanicolaou

A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth

Intelligent Orchestration

By Gary Gregg

Seamless and personalized customer interactions are no longer just a competitive advantage — they’re an expectation. Whether a customer is applying for a credit card, opening a bank account, or on

Going To the Cloud for ECM? Know Before You Go

By Brian DeWyer

Change is the only constant when it comes to IT applications. Specifically for Enterprise Content Management (ECM) and Robotic Process Automation (RPA), proper knowledge is a necessity before inevitab

A Fundamental Shift

By Jennifer Raml

Remember the last time you filled out a mortgage application? If you're like most people, you probably spent hours wrestling with confusing forms, deciphering legal jargon and hunting down supporting

2025 Trends Outlook for Data and AI Initiatives

By Chris Murphy

Striking a Balance

By Liz Stephen and Mia Papanicolaou

Intelligent Orchestration

By Gary Gregg

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