Customer engagement management (CEM) is the practice of optimizing the lifetime value of customers. CEM is significantly influenced by customer communication practices and has seen rapid growth and adoption... View More
We are just wrapping up studies of transactional printing in North America and Western Europe. I will focus on North America in this article, but many of the macro trends in the market are playing out... View More
Previously, I wrote about the paradigm shift in document management, and judging by the response, I hit a nerve. What I hit on was a small part of the struggle we face to do what is right for our firms,... View More
Since the 2008-09 financial crisis, there has been a boon in business and strategy books that use “reputation” in the headline or summary description to try and appeal to a broader audience... View More
All organizations have a strategy. It defines their reason for being and what they plan to accomplish in the long term. It is generally divided into five sections: 1. Mission 2. Vision 3. Values 4. Objectives... View More
Here we are in October already, a month known for tricks, treats and scary things lurking about waiting to frighten you. While it is a time for fun and social interactions, it is not a time you want to... View More
Thinking about mobile security keeps me up at night. It probably keeps you up too. On a recent evening, I was browsing the findings of a study by McAfee and Ponemon Institute titled “The Lost Smartphone... View More
If you are not a believer in the 100% paperless office, how about taking steps towards achieving a paper-light office? I know based on my first-hand experience that organizations can successfully create... View More
I’m not good at keeping promises to myself. On the contrary, I’m good at keeping promises to other people; ask me to try and pick up Almond M&M\'s on my travels, and I’ll move heaven... View More
Whoosh!!!!!! Was that the sound of your customers or technology passing you by? If you’re still printing and mailing the majority of the communications and interactions that you have with your customers,... View More
Question: When creating a strategy, what’s the difference between the tactical side of the strategy or the strategic side? How do I determine what’s really important?JOHN KNOTTS, @johnrknottsI'm... View More
\"The only thing that is constant is change.\" This saying has been used throughout the ages. However, as technology infiltrates the business world, change becomes more rapid. New innovations in hardware... View More
As the economic recovery progresses, organizations continue to seek ways to control costs and boost employee productivity in order to grow or maintain profits. At the same time, the savvy organization... View More
There is a lot of buzz growing once again about information governance and the importance of organizing information to align with compliance requirements and findability. This is not a new concept nor... View More
Question: Can you give an example of what a strategic framework for a document strategy would include? What are some short-term and long-term goals?JOHN KNOTTS, @johnrknotts I explain in my blog post,... View More
Last month, I wrote about seven areas which are positively impacted when companies migrate customers from paper to eDelivery and eBilling. This month, let’s focus on the environment. Businesses are... View More
The key component of this new world of customer communications is, of course, the Internet. The web makes it possible for people–regardless of whether they’re document authors or document recipients–to... View More
Like everything else, today’s office printing market is heavily influenced by ongoing changes in workforce behavior and advancements in mobile technologies. The continued focus on mobile printing... View More
Global reputation management across borders in 2014 is where local reputation management with multiple stakeholders was in the late 1990s. For leading multinationals, it will get harder before it gets... View More
The image capture market encompasses so many applications: cameras, digital copiers, imaging equipment, scanners and more. These applications are now ubiquitously applied in mission-critical roles across... View More
For more than a decade, personalization has been the dominant narrative in customer experience. Organizations invested heavily in understanding their customers. They built data lakes. They deployed an
In 2026, many organizations are still trying to meet modern expectations with yesterday's siloed content operating model. Until that changes, the gap between what customers expect and what organizations can deliver will continue to widen
Test data strategy belongs in boardroom discussions, not buried in technical specifications. But here's what actually happens: executives assume IT has it handled, middle managers inherit whatever st
Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro
