Laurence Hart

Mr. Hart is a proven leader in content and information management, with nearly two decades of experience solving the challenges organizations face as they implement and deploy information solutions. He is a respected voice in the industry, contributing to multiple publications and speaking regularly on the future of content and information management.


Formerly the content management strategist at Alfresco, he worked with organizations to help them evaluate their strategy as it relates to their content management efforts. Prior to joining Alfresco, Mr. Hart was the chief information officer of AIIM. Additionally, before becoming a CIO, he spent nearly two decades as a consultant helping organizations develop and implement their information and content management strategies.


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January 2015
The Problem of Managing Content: Make 2015 the Year of Doing
BY Laurence Hart
Jan. 20 2015
I have been working in this industry for 20 years. When I crossed that threshold last year, I had a small cry. Okay, maybe not a cry, but I was upset. Here we are in 2015, and we are still trying to get...
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Get People in the Content Management Door
BY Laurence Hart
Nov. 25 2014
It is almost my least favorite time of the year—holiday shopping. If there is a period of time that brings out the worst in people and companies, it is the rush to either buy or sell that "perfect"...
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Make the Most of Your CMS
BY Laurence Hart
Nov. 3 2014
We have all been there. The current content management system (CMS) doesn’t seem to be doing the job anymore. People are unhappy, and there doesn’t seem to be any further productivity to be...
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FEATURES
Look at Cloud Security Features, Not FUD
BY Laurence Hart
Sept. 25 2014
The Cloud. It is everywhere you turn. Vendors that stand to profit by it tell you to embrace it. Vendors that stand to lose market share to it tell you to fear it. At two conferences this month, I heard...
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Document Management for the People
BY Laurence Hart
Aug. 26 2014
There has been a lot of talk about automating the classification of documents and records. Most of the focus is on the accuracy of classification and eliminating errors. Less often, there is a discussion...
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FEATURES
Automating Information Governance
BY Laurence Hart
July 22 2014
There is a lot of talk these days about information governance. There are discussions over the scope, goals and if it is even a real thing. There is not enough discussion around how to do it well. Everyone...
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Can You Build the Bigger Content Picture for Your Communications Strategy?
BY Laurence Hart
June 23 2014
Years ago, there was a serious effort to bring customer communications management (CCM) into the broader enterprise content management (ECM) fold. While CCM stood for component content management back...
  • CCM: In-House or Outsource?
    By Bryan Matlock
    In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
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    Are Your CCM Systems Costing You More Than You Know?
    By Avi Greenfield
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
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    Data Privacy & Sovereignty
    By Eric Riz
    The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
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    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
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    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth