John Knotts

Mr. Knotts is a results-oriented business professional working out of the San Antonio, TX area. Retired from the Air Force, he now works with USAA as a strategic business advisor to enterprise document management. He leads strategic transformations and has extensive experience in strategy, change, process, communication and many other areas.


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The Difference Between Tactical and Strategic: Content Strategy Q&A with John Knotts & Joe Shepley
BY Joe Shepley|John Knotts
Oct. 15 2014
Question: When creating a strategy, what’s the difference between the tactical side of the strategy or the strategic side? How do I determine what’s really important?JOHN KNOTTS, @johnrknottsI'm...
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How to Partner with Your IT/Development Resources: Content Strategy Q&A with John Knotts & Joe Shepley
BY Joe Shepley|John Knotts
Oct. 13 2014
Question: How do you partner with the IT/development resources for your capture platform during the process of designing or optimizing forms? JOHN KNOTTS, @johnrknottsSo, this is a tactical solution to...
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Building a Strategic Framework: Content Strategy Q&A with John Knotts & Joe Shepley
BY Joe Shepley|John Knotts
Oct. 8 2014
Question: Can you give an example of what a strategic framework for a document strategy would include? What are some short-term and long-term goals?JOHN KNOTTS, @johnrknotts I explain in my blog post,...
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How to Sell Your Strategy: Content Strategy Q&A with John Knotts & Joe Shepley
BY Joe Shepley|John Knotts
Oct. 6 2014
QUESTION: What are some best practices or steps in selling the document strategy, especially if it supersedes other strategies and is only subordinate to the overall business strategy? JOHN KNOTTS, @johnrknottsThe...
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The Top Tangible Goals & Major Obstacles of Your Strategy: Content Strategy Q&A with John Knotts & Joe Shepley
BY Joe Shepley|John Knotts
Oct. 1 2014
QUESTION: What are the top tangible goals of a document strategy? What are the major obstacles to avoid along this journey?JOHN KNOTTS, @johnrknotts Tangible goals: The book Designing a Document Strategy...
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Who Really Owns the Strategy: Content Strategy Q&A with John Knotts & Joe Shepley
BY Joe Shepley|John Knotts
Sept. 29 2014
EDITOR'S NOTE: One of the questions I receive the most from readers is, "How do you build content and/or document strategies in the enterprise that will succeed?" Too often, the complexity around document...
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The Importance of an Enterprise Document Strategy
BY John Knotts
Aug. 11 2014
Document management is such an enormous subject that it is very difficult for any organization to effectively wrap its arms around the entire system and successfully improve it. However, the document is...
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What Is a Document?
BY John Knotts
June 9 2014
Document management has become one of the most elusive business concerns of the information age. Those that aggressively seek to improve operations are now finding that their document production and management...
  • CCM: In-House or Outsource?
    By Bryan Matlock
    In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
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    Are Your CCM Systems Costing You More Than You Know?
    By Avi Greenfield
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
  • data
    Data Privacy & Sovereignty
    By Eric Riz
    The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • AI
    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • balance
    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth