Around the world, corporate brands are being activated like never before, replacing product claims with family values and cultural relevance in 2014 global platforms, like the Sochi Winter Olympics and... View More
Customer communications management (CCM) is poised for a major transition. Today, the task of producing customer mailings is still largely an unsung, batch-processing job, dominated by print, but changing... View More
GMC Software Technology (GMC), the award-winning leader in Customer Communications Management (CCM) and output management, announces the release of its latest application, GMC Inspire Client Onboarding... View More
Another new year has begun, and I’m faced with the trade-off between making predictions for 2015 and taking stock of things in my life as they sit today. While, certainly, I’d much rather look... View More
One of the major effects of digital business and the transformation it causes is a renewed focus on experiences. This is why we’ve moved from static content on websites to holistically supporting... View More
There’s an old proverb that describes how a foolish builder constructs his house’s foundation on sand. When the rain comes, water rises and winds blow, the house falls with a great crash. However,... View More
Neopost USA, a leading creator of scalable business solutions for the postal and related digital communications industry, today announces the launch of its Delivery Preference Manager (DPM), a unique solution... View More
There are a few things that seem to be constant in my life: I’ve got my first cold of the Winter just a few days before I head off on holiday, and I'm writing this post at my kitchen table right... View More
Document Capture Technologies (DCT) (DCMT: OTC BB) today announced the availability of SimpleScan, an entirely new way to capture, store and manage business documents and information. With SimpleScan,... View More
The key assets of any company are its people, particularly the ones facing customers. It’s their ideas that lead to innovation, which will, in turn, enhance and grow the business. People make your... View More
Crawford Technologies is proud to announce today its new partnership with global paperless communications specialist, Striata. This new partnership sees CrawfordTech increasing the capabilities of its... View More
Today, more than ever, having an effective mobile strategy is key to effective customer communications. Mobile devices have become a way of life for consumers to get content, read mail and stay in touch... View More
CVISION Technologies, a leading provider of software to optimize document-driven workflows and business processes, announced today the release of Trapeze eFiler 2.0. eFiler delivers a flexible, server-based... View More
After 18 years of measuring corporate reputations around the world, it is safe to say perceptions may not equal reality in an absolute sense, but there is little doubt that, over time, long-held perceptions... View More
Compart, a leading global provider of document transformation and output management solutions, is introducing DocBridge FileCab 2.0 to support enterprise-wide compliance and management of "unstructured"... View More
In October, I wrote about preparing to switch to digital-first communications. If you are considering digital first, you may be thinking about the implications that it has for both your internal organization... View More
Customer engagement management (CEM) is the practice of optimizing the lifetime value of customers. CEM is significantly influenced by customer communication practices and has seen rapid growth and adoption... View More
We are just wrapping up studies of transactional printing in North America and Western Europe. I will focus on North America in this article, but many of the macro trends in the market are playing out... View More
Previously, I wrote about the paradigm shift in document management, and judging by the response, I hit a nerve. What I hit on was a small part of the struggle we face to do what is right for our firms,... View More
Since the 2008-09 financial crisis, there has been a boon in business and strategy books that use “reputation” in the headline or summary description to try and appeal to a broader audience... View More
Test data strategy belongs in boardroom discussions, not buried in technical specifications. But here's what actually happens: executives assume IT has it handled, middle managers inherit whatever st
Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro
2026 isn’t a year of incremental improvements in customer communications. It’s the year AI stops assisting and starts acting, and for CCM practitioners
The current state of AI document processing follows a recognizable pattern. An organization crafts a prompt — often quite sophisticated with detailed instructions and examples — passes it to a lar
Here are the top 7 ways a dynamic, custom welcome kit can help you maintain and grow your membership rates, improve engagement and keep your members satisfied
