Arianna Valentini

Arianna Valentini is a Product Marketing Manager (PMM) specializing in product messaging within GMC Software Technology. As a Product Marketing Manager, Arianna assists with client-facing PMM work, including, but not limited to, roadmaps, whitepapers, and thought leadership sessions. Prior to joining GMC, Arianna spent three years as a Research Analyst holding positions at top industry firms, IDC and InfoTrends. Her areas of expertise include mobile technology, digital publishing software, brand strategy, market, and trend analysis.

She holds a MS and BFA summa cum laude from Rochester Institute of Technology.
Problem with Personas - DOCUMENT Strategy
Spring Digital Issue 2017
The Problem with Personas
BY Arianna Valentini
April 6 2017
Marketing is becoming more complex with an increasing number of channels, varied experiences, and immense volumes of data. In response, a strategy that organizations have adopted is to develop customer...
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December 2015
Millennials and Their Document Behaviors
BY Arianna Valentini
Dec. 23 2015
This past May, I had the privilege of attending the 2015 DOCUMENT Strategy Forum. As always, the event provided excellent insight on the future of documents and communications. However, as I sat in on...
mobileworker
October 2015
The Top 3 Challenges of Mobility for Workers
BY Arianna Valentini
Oct. 20 2015
Decision makers may believe minimal or limited access is sufficient to get the benefits associated with mobile enablement. In practice, this tepid, apprehensive approach can actually create new bottlenecks
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July 2015
What Will IoT Bring? The Future of the Connected Workflow
BY Arianna Valentini
July 20 2015
The Internet of things (IoT) will likely be one of the most powerful accelerators for digital transformation in our industry. That said, we at IDC predict that the worldwide IoT market will grow
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April 2015
Cloud and Mobility Applications: Unlocking Collaboration and Document Storage Opportunities
BY Arianna Valentini
April 27 2015
In an ideal world, workers would easily be able to move seamlessly between paper, digital and even legacy formats from any information technology (IT) platform that they wished. Integration of information...
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March 2015
Healthcare Industry Shows an Opportunity for Document Management Maturity
BY Arianna Valentini
March 17 2015
We have recently seen explosive changes in the healthcare industry. With governmental legislation, healthcare went from being an industry with a built-in customer base to one in which hospitals, insurances...
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February 2015
Does the BYOD Movement & Document Management Mix? Tips to Increase Worker Productivity
BY Arianna Valentini
Feb. 16 2015
It is no secret that today’s workforce is more mobile than ever before. Workers expect that their personal experiences and expectations for mobility should travel into their work environments. This...
  • Humans and AI: The Perfect Partnership for Customer Communications
    By Gina Armada
    A seismic wave is rumbling through the workplace with AI and automation actively transforming employee productivity and reshaping operations
  • Screenshot 2024-10-24 at 9.22.49 AM
    Be More Effective with Generative AI in Customer Communications
    By Atif Khan
    The potential of generative AI to positively impact how we work and live is massive
  • A Tale of Two Revolutions
    By John Mancini
    You may wonder why an old content management guy is writing about generative AI and LLMs
  • Generative AI
    By Liz Stephen and Mia Papanicolaou
    Generative AI (GenAI) is set to revolutionize the Customer Communications Management (CCM) industry, driving profound changes in how businesses interact with their customers
  • What it Takes to be Effective with Gen AI
    By Atif Khan
    Editor’s Note: This is part 2 of a 3-part series on AI in CCM. You can find part 1 in our Spring issue. Look for part 3 in the next issue