Arianna Valentini

Arianna Valentini is a Product Marketing Manager (PMM) specializing in product messaging within GMC Software Technology. As a Product Marketing Manager, Arianna assists with client-facing PMM work, including, but not limited to, roadmaps, whitepapers, and thought leadership sessions. Prior to joining GMC, Arianna spent three years as a Research Analyst holding positions at top industry firms, IDC and InfoTrends. Her areas of expertise include mobile technology, digital publishing software, brand strategy, market, and trend analysis.

She holds a MS and BFA summa cum laude from Rochester Institute of Technology.
Problem with Personas - DOCUMENT Strategy
Spring Digital Issue 2017
The Problem with Personas
BY Arianna Valentini
April 6 2017
Marketing is becoming more complex with an increasing number of channels, varied experiences, and immense volumes of data. In response, a strategy that organizations have adopted is to develop customer...
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December 2015
Millennials and Their Document Behaviors
BY Arianna Valentini
Dec. 23 2015
This past May, I had the privilege of attending the 2015 DOCUMENT Strategy Forum. As always, the event provided excellent insight on the future of documents and communications. However, as I sat in on...
mobileworker
October 2015
The Top 3 Challenges of Mobility for Workers
BY Arianna Valentini
Oct. 20 2015
Decision makers may believe minimal or limited access is sufficient to get the benefits associated with mobile enablement. In practice, this tepid, apprehensive approach can actually create new bottlenecks
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July 2015
What Will IoT Bring? The Future of the Connected Workflow
BY Arianna Valentini
July 20 2015
The Internet of things (IoT) will likely be one of the most powerful accelerators for digital transformation in our industry. That said, we at IDC predict that the worldwide IoT market will grow
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April 2015
Cloud and Mobility Applications: Unlocking Collaboration and Document Storage Opportunities
BY Arianna Valentini
April 27 2015
In an ideal world, workers would easily be able to move seamlessly between paper, digital and even legacy formats from any information technology (IT) platform that they wished. Integration of information...
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March 2015
Healthcare Industry Shows an Opportunity for Document Management Maturity
BY Arianna Valentini
March 17 2015
We have recently seen explosive changes in the healthcare industry. With governmental legislation, healthcare went from being an industry with a built-in customer base to one in which hospitals, insurances...
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February 2015
Does the BYOD Movement & Document Management Mix? Tips to Increase Worker Productivity
BY Arianna Valentini
Feb. 16 2015
It is no secret that today’s workforce is more mobile than ever before. Workers expect that their personal experiences and expectations for mobility should travel into their work environments. This...
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    By Bryan Matlock
    In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
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    Are Your CCM Systems Costing You More Than You Know?
    By Avi Greenfield
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
  • data
    Data Privacy & Sovereignty
    By Eric Riz
    The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • AI
    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • balance
    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth