Arianna Valentini

Arianna Valentini is a Product Marketing Manager (PMM) specializing in product messaging within GMC Software Technology. As a Product Marketing Manager, Arianna assists with client-facing PMM work, including, but not limited to, roadmaps, whitepapers, and thought leadership sessions. Prior to joining GMC, Arianna spent three years as a Research Analyst holding positions at top industry firms, IDC and InfoTrends. Her areas of expertise include mobile technology, digital publishing software, brand strategy, market, and trend analysis.

She holds a MS and BFA summa cum laude from Rochester Institute of Technology.

Problem with Personas - DOCUMENT Strategy

The Problem with Personas

April 6 2017

Marketing is becoming more complex with an increasing number of channels, varied experiences, and immense volumes of data. In response, a strategy that organizations have adopted is to develop customer...

Millennials and Their Document Behaviors

Dec. 23 2015

This past May, I had the privilege of attending the 2015 DOCUMENT Strategy Forum. As always, the event provided excellent insight on the future of documents and communications. However, as I sat in on...

The Top 3 Challenges of Mobility for Workers

Oct. 20 2015

Decision makers may believe minimal or limited access is sufficient to get the benefits associated with mobile enablement. In practice, this tepid, apprehensive approach can actually create new bottlenecks

What Will IoT Bring? The Future of the Connected Workflow

July 20 2015

The Internet of things (IoT) will likely be one of the most powerful accelerators for digital transformation in our industry. That said, we at IDC predict that the worldwide IoT market will grow

Cloud and Mobility Applications: Unlocking Collaboration and Document Storage Opportunities

April 27 2015

In an ideal world, workers would easily be able to move seamlessly between paper, digital and even legacy formats from any information technology (IT) platform that they wished. Integration of information...

Healthcare Industry Shows an Opportunity for Document Management Maturity

March 17 2015

We have recently seen explosive changes in the healthcare industry. With governmental legislation, healthcare went from being an industry with a built-in customer base to one in which hospitals, insurances...

Does the BYOD Movement & Document Management Mix? Tips to Increase Worker Productivity

Feb. 16 2015

It is no secret that today’s workforce is more mobile than ever before. Workers expect that their personal experiences and expectations for mobility should travel into their work environments. This...

Messagepoint Invests in AI and Brings Assisted Authoring to Market for CCM

The convergence of artificial intelligence (AI) and machine learning technology with customer communications management (CCM) systems has reached a decisive tipping point