Spring Digital Issue 2017

This is our official DOCUMENT Strategy Forum 2017 Preview Issue. Take a look at all the hot topics we'll cover in Chicago this May 1-3! Look for it on April 7!

Path to Digitial Transformation
The Path to Digital Transformation
BY Bob Larrivee
April 6 2017
We hear a lot these days about the “digital transformation” of business processes and the need to eliminate paper, to automate as much as possible, and to focus on business insight and customer... View More
Automating Content Management - DOCUMENT Strategy
Automating the Content Management Process
BY Nick Romano
April 6 2017
It doesn’t really matter what industry you are in—as a document professional, you continue to see new challenges that seem to crop up every day. If you are responsible for producing documents... View More
CX KPIs _Part 2
These Are the Industry KPIs to Look For
BY David Stabel
April 6 2017
Focusing on customer experience (CX) has become the new normal for customer communication-intensive enterprises, such as banks, insurance providers, utilities, and others. This pivot toward improving CX... View More
Future of CCM - DOCUMENT Strategy
The Changing Landscape of Customer Communications
BY James Watson|Tom Roberts
April 6 2017
There are many changes in the customer communications marketplace today. As a result, many are left with some big questions: What trends will affect organizations most significantly? What are the capabilities... View More
Cybersecurity Pros Care About Governance - DOCUMEN
Why Cybersecurity Pros Should Care About Governance
BY Russell Stalters
April 6 2017
Cybersecurity is a strategic priority for most organizations. With recent high-profile breach incidents, including Home Depot, Target, and Sony, many companies are asking themselves, “Will I be next?”... View More
Problem with Personas - DOCUMENT Strategy
The Problem with Personas
BY Arianna Valentini
April 6 2017
Marketing is becoming more complex with an increasing number of channels, varied experiences, and immense volumes of data. In response, a strategy that organizations have adopted is to develop customer... View More
Taxonomy for SharePoint - DOCUMENT Strategy
An Introduction to Taxonomy and Classification for SharePoint
BY Charmaine Brooks, CRM
April 6 2017
Individuals and organizations alike are experiencing one of the paradoxes of the information age: As we gain access to more and more data, it is becoming harder to find the information we need. Metaphorically... View More
Selecting a Vendor
How to Select a Document Management Vendor
BY Bud Porter-Roth
April 6 2017
Selecting a document management vendor is challenging work, but with the right steps, you can make the best choice at the right price. Before you begin, it’s important to understand your document... View More
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Customer Experience IRL: Fantasy or Reality?
BY Allison Lloyd
April 6 2017
What is disruption? Clayton Christensen in his book The Innovator’s Dilemma defined innovative disruption as a “process by which a product or service takes root initially in simple applications... View More
  • CCM: In-House or Outsource?
    By Bryan Matlock
    In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
  • quad
    Are Your CCM Systems Costing You More Than You Know?
    By Avi Greenfield
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
  • data
    Data Privacy & Sovereignty
    By Eric Riz
    The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • AI
    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • balance
    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth