While on the surface, adopting electronic signatures looks pretty slick: send a document, get it signed and, badda bing, you’re done. Well, not so fast there Hondo—these are some of the major... View More
I find that there’s a “Zen” thing going on when it comes to content marketing—your ultimate goal is to generate a lead for your sales team. However, to most effectively do this,... View More
Disruption has become the new industry buzzword these days. At every conference I’ve attended this year, “disruption” or “digital disruption” finds its way into the keynote.... View More
Improving customer experience is a key priority for enterprises today. To improve something, you need to have the ability to measure it. Based on your objective, measurement methodologies for... View More
Well, the 2015 DOCUMENT Strategy Forum has come and gone, and it’s time to reflect on what we heard and learned from the conference. The overall reviews from our participants showed a... View More
Information technology (IT) professionals involved in the day-to-day of customer communications management know first-hand the pressures of delivering against tight deadlines, dealing with the ongoing... View More
In a time where brand loyalty is shrinking and you are being judged in every single interaction with a customer, is it any wonder that organizations are constantly talking about competitive differentiation?... View More
The Internet of things (IoT) will likely be one of the most powerful accelerators for digital transformation in our industry. That said, we at IDC predict that the worldwide IoT market will grow... View More
Many of the comments I hear from executives regarding information governance planning include: "We don’t want to boil the ocean." "There are too many conflicting definitions." "No one follows it
I bet you are thinking this article is about breaking down silos of information using integration. In most cases, you would be right, but this time, I am going to be discussing the use of content analytics.... View More
Microsoft’s SharePoint enterprise content management platform is everywhere. An estimated 80% of the Fortune 500 use it in one form or another. Yet, in our experience, only about one-third of companies... View More
I recently ran across a blog by Michael Fitzgerald, a senior analyst at the research and consulting firm Celent, commenting on millennials and their influence on today’s customer experience in the... View More
A few weeks back, at yet another conference, I watched a presentation about a coding club for young people: an "after school," extra-curricular activity where popular coding frameworks are taught so... View More
Everyone is talking about information governance (IG) and how it can be used to manage the rapid pace of electronic information growth. IG is defined by Gartner as, “The specification of decision
| #8 TOP READ — Customer preference is about doing business with the customer—in a way that works for the customer. So, why do most conversations about customer preference almost instantly... View More
