Clement Barbe

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February 2015
Is Document Composition a Forgotten Function?
BY Clement Barbe
Feb. 6 2015
Customer communications management (CCM) is poised for a major transition. Today, the task of producing customer mailings is still largely an unsung, batch-processing job, dominated by print, but changing...
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    Be More Effective with Generative AI in Customer Communications
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    The potential of generative AI to positively impact how we work and live is massive
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    You may wonder why an old content management guy is writing about generative AI and LLMs
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    Generative AI (GenAI) is set to revolutionize the Customer Communications Management (CCM) industry, driving profound changes in how businesses interact with their customers
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    Editor’s Note: This is part 2 of a 3-part series on AI in CCM. You can find part 1 in our Spring issue. Look for part 3 in the next issue