\"The Potential Marketing Opportunity of Big Data.\" \"Large-Scale Customer Data Breaches.\" Stories like these have factored prominently in the business headlines thus far in 2014, placing companies’... View More
Prinova Inc, a leader in developing and delivering innovative software and services within the Customer Communications Management market, announced their global distribution agreement with Pitney Bowes... View More
The third right in my mind is the most important: the Person—ME. Is there anyone more important? Let’s take a very common situation: eating out. I frequent several restaurants in my area on... View More
A recent survey by the DOCUMENT Strategy Forum of executives and senior managers revealed that prospective conference attendees ranked collaboration as the number one conference session choice. This is... View More
As we discussed in the first post about the Four Rights, the essential underlying tool is the need to develop an effective data collection strategy. Once we have some data patterns on our intended targets... View More
It’s undeniable: The market trend toward multi-channel communications and integrated customer experience is accelerating at an increasing pace. Organizations are rushing to keep up with the demand... View More
In a recent survey conducted by the DOCUMENT Strategy Forum, executives, senior managers and program managers reported that the single most important benefit they are seeking to improve is the customer... View More
As I travel around the globe consulting and talking to business leaders from all different vertical markets, I am drawing one interesting conclusion about content delivery that is a bit disconcerting.... View More
President Obama\'s joint memorandum, which I wrote about in my last column, clearly demonstrates a need for governance and accountability. Given this, information governance becomes the focus and, as a... View More
Perceptive Software, creator of enterprise content management solutions, including ImageNow® document management, imaging and workflow, announced its advanced enterprise content management (ECM) solution... View More
SharePoint has come a long way since its earliest incarnation. What started as a way to improve on file- sharing technology has evolved into one with a complex and powerful collaboration environment. With... View More
Digital and machine-generated content is driving extreme data growth. A recent Microsoft survey of 282 US IT decision-makers found that 32% expect the amount of data they store to double over the next... View More
Sponsored Article Like many people, I rely on a smart phone for just about everything from checking in for a flight to getting directions to banking. (Sometimes I even use it to make calls.) And I am always... View More
With the rise of cloud-based services, such as Dropbox, iCloud and Google Drive, sharing, syncing and collaborating on files on the consumer web is easier than... View More
By now, many are aware of the staggering increases in electronically stored information (ESI). Pundits and consultants often use colorful analogies to emphasize these remarkable numbers. Obscure terms... View More
Open Text Corporation (NASDAQ: OTEX, TSX: OTC), a global leader in enterprise content management (ECM), announced the release of Vignette Content Management 8, an enterprise-scale web content management... View More
Celent sought to understand the role and importance of data in the insurance industry and examine where insurers are in terms of investment in data-related technologies and in Big Data in particular. To... View More
Back in October of 2011, I penned a musing for DOCUMENT about how the QR code was positioned to become a major alternative marketing channel. In 2011, smartphones made up about 40% of the cellular phone... View More
Test data strategy belongs in boardroom discussions, not buried in technical specifications. But here's what actually happens: executives assume IT has it handled, middle managers inherit whatever st
Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro
2026 isn’t a year of incremental improvements in customer communications. It’s the year AI stops assisting and starts acting, and for CCM practitioners
The current state of AI document processing follows a recognizable pattern. An organization crafts a prompt — often quite sophisticated with detailed instructions and examples — passes it to a lar
Here are the top 7 ways a dynamic, custom welcome kit can help you maintain and grow your membership rates, improve engagement and keep your members satisfied
