Steven Schnoll

Mr. Schnoll is a prominent marketing thought leader, lecturer and writer and is the managing director in the consulting firm of SCHNOLL MEDIA CONSULTING. He has had leadership and ownership interests spanning 40 years in five diverse marketing communication organizations and one software company. He is an ardent student of great companies and how they attain excellence in a rapidly changing media environment.
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FEATURES
The Right Medium: Is There One Right Way to Deliver Content? Depends on Who You Ask.
BY Steven Schnoll
April 27 2014
This is the last in my series on the Four Rights–the right medium. Delivering the relevant message to the correct person in a timely basis with the content medium they prefer is an awesome marketing...
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FEATURES
At the Right Time: Why "Timing Is Everything" When It Comes to Your Message
BY Steven Schnoll
April 7 2014
I am sure everyone has heard the expression, “Timing is everything.” Yes, timing is everything but very difficult to achieve in many circumstances. However, there is some low-hanging fruit...
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To the Right Person: Smart Use of Personal Data in Your Content Delivery
BY Steven Schnoll
March 24 2014
The third right in my mind is the most important: the Person—ME. Is there anyone more important? Let’s take a very common situation: eating out. I frequent several restaurants in my area on...
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FEATURES
The Right Message: Do You Have Great Writing Talent That Is Being Underutilized? Get in Line
BY Steven Schnoll
March 10 2014
As we discussed in the first post about the Four Rights, the essential underlying tool is the need to develop an effective data collection strategy. Once we have some data patterns on our intended targets...
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FEATURES
Is this the Best Way to Deliver Content in a Cross-Media World?
BY Steven Schnoll
Feb. 27 2014
As I travel around the globe consulting and talking to business leaders from all different vertical markets, I am drawing one interesting conclusion about content delivery that is a bit disconcerting....
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    The State of Customer Conversations
    By Scott Draeger
    With millennials set to make up 75% of the global workforce by 2025, we wanted to break down how perspectives are shifting. Here are the four most important takeaways from this year’s survey
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    Keeping an Eye on CX in 2024
    By Sally Schulte
    Customer Experience (CX) is not a new concept. It’s been around long enough for some analysts to predict that Customer Experience is “out” and Customer Effort (CE) is “in” (and both have an
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    Combatting Document Fraud with IDP
    By Nicos Vekiarides
    Document fraud is an age-old problem that is becoming more complicated as technology becomes more sophisticated
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    No Shortcuts Allowed
    By Robert Linsky
    Bills, invoices and statements are opened, read and acted upon by nearly everyone. So too are letters and notices — some surveys say up to 99%
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    The Road Ahead
    By Avi Greenfield
    In today’s fast-paced world, patience is a rare commodity, especially when dealing with the cumbersome task of filling out forms. Whether paper or digital, forms are often seen as necessary evils