Steven Schnoll

Mr. Schnoll is a prominent marketing thought leader, lecturer and writer and is the managing director in the consulting firm of SCHNOLL MEDIA CONSULTING. He has had leadership and ownership interests spanning 40 years in five diverse marketing communication organizations and one software company. He is an ardent student of great companies and how they attain excellence in a rapidly changing media environment.
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FEATURES
The Right Medium: Is There One Right Way to Deliver Content? Depends on Who You Ask.
BY Steven Schnoll
April 27 2014
This is the last in my series on the Four Rights–the right medium. Delivering the relevant message to the correct person in a timely basis with the content medium they prefer is an awesome marketing...
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FEATURES
At the Right Time: Why "Timing Is Everything" When It Comes to Your Message
BY Steven Schnoll
April 7 2014
I am sure everyone has heard the expression, “Timing is everything.” Yes, timing is everything but very difficult to achieve in many circumstances. However, there is some low-hanging fruit...
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FEATURES
To the Right Person: Smart Use of Personal Data in Your Content Delivery
BY Steven Schnoll
March 24 2014
The third right in my mind is the most important: the Person—ME. Is there anyone more important? Let’s take a very common situation: eating out. I frequent several restaurants in my area on...
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FEATURES
The Right Message: Do You Have Great Writing Talent That Is Being Underutilized? Get in Line
BY Steven Schnoll
March 10 2014
As we discussed in the first post about the Four Rights, the essential underlying tool is the need to develop an effective data collection strategy. Once we have some data patterns on our intended targets...
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FEATURES
Is this the Best Way to Deliver Content in a Cross-Media World?
BY Steven Schnoll
Feb. 27 2014
As I travel around the globe consulting and talking to business leaders from all different vertical markets, I am drawing one interesting conclusion about content delivery that is a bit disconcerting....
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    How IDP is Reshaping CCM: Transactional and Accessible Communications
    By Ernie Crawford
    For decades, customer communications management (CCM) has focused on outbound engagement, such as statements, explanations of benefits (EOBs) and annual notifications of changes (ANOCs), delivered in
  • touchpoint
    Why Every Document Is Now a Touchpoint
    By Gary Gregg
    When I think about how far customer communications have evolved, it’s clear that we’ve entered a new era, one where the regulated document is moving from being an artifact of a transaction
  • Getting Billing ‘Just Right’
    By Mitch Anderson
    How much do I owe?  How do I pay? Where’s my bill? Are any of your customers asking these questions? If so, it might be time to rethink your utility bills. 
  • health cx
    Navigating Uncertainty
    By John Zimmerer
    Economic pressures, regulatory shifts and evolving consumer expectations are converging to create a complex environment for health insurers. Amid this turbulence, many payers are hesitant to invest in