If you look anywhere within the technology world, the terms "Big Data" and "digital marketing" keep popping up. I confess I had a general idea as to what they all meant but had yet to see the practical... View More
After 18 years of measuring corporate reputations around the world, it is safe to say perceptions may not equal reality in an absolute sense, but there is little doubt that, over time, long-held perceptions... View More
A few weeks ago while attending a digital marketing conference, I was struck by a slightly strange presentation taking place on the stage, just a few feet in front of me. Discussing an apparently fruitful... View More
AIIM, the global community of information professionals, today announced a new social media governance training program for information management practitioners at all levels who are challenged to effectively... View More
EventEvolution Management Inc., producers of DOCUMENT Strategy Forum, is excited to announce that its 2015 Opening Keynote on Tuesday, May 12th at the Hyatt Regency, Greenwich, CT, will feature David Mario... View More
A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth
It has become apparent, to even the most casual observer, that as we become more and more entrenched in a socially networked world, the lines between real life and one's online social, professional and... View More
X2Engine Inc, a global provider of open source enterprise Customer Relationship Management (CRM) software, marketing and cloud services, announces the release of X2CRM version 6.9 of its enterprise CRM... View More
When a vendor acquires another product and puts (vendors will say "integrate") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple... View More
Approximately two decades ago, document professionals began to look at routine documents, such as monthly invoices or statements, more closely and recognized the blank white space on the page was valu
Social business and the "connected company" is a concept that goes beyond the buzz of social media networks; it's a practice that can enable more efficient, effective and net new connections inside and... View More
Video consumption is growing rapidly, as people access it in nontraditional ways, such as the Internet and on mobile devices. The millions of clips on YouTube prove that they also enjoy creating video... View More
Measuring the success of your integrated marketing campaign should include a thorough, big-picture understanding of your efforts rather than simply reviewing individual channel data... View More
Once again, the year seems to have barely gotten started, and now, it's drawing to a close. We've covered a lot of ground and looked at social networking and marketing technology from a lot of different... View More
I recently read an opinion piece in Advertising Age, written by Bank of America Marketing Executive Meredith Verdone, that points out millennials (ages 18 to 35 years)—more than 75 million strong—will
For well over a decade, organizations have been looking to print and document management initiatives as a way to reduce costs, increase employee productivity and better meet regulatory/compliance and environmental/sustainability... View More
Sitrof Technologies and Content Circles (Menlo Park, CA) announced DocExchange, a secure, peer-to-peer document exchange solution. DocExchange is a combination of technology and software from Content Circles... View More
Take a moment to think about the communications you receive in your mailbox or inbox. Now, which communications stand out to you? If you're like the majority of consumers, the answer is your bills and... View More
If there is one thing that the technology industry has never been short of, then that would be big ideas. Regardless of how on many occasions, perhaps most, the realization of those ideas falls short of... View More
Personalization is the core of what we do in CCM, and we do this on a scale that still requires specialized software that cannot be replaced by marketing or office editing tools. The number of persona
Robotic Process Automation (RPA) has long been recognized as a tool that clicks buttons faster than humans, excelling at repetitive tasks like moving files or exporting reports
For decades, customer communications management (CCM) has focused on outbound engagement, such as statements, explanations of benefits (EOBs) and annual notifications of changes (ANOCs), delivered in
When I think about how far customer communications have evolved, it’s clear that we’ve entered a new era, one where the regulated document is moving from being an artifact of a transaction
How much do I owe? How do I pay? Where’s my bill? Are any of your customers asking these questions? If so, it might be time to rethink your utility bills.
Economic pressures, regulatory shifts and evolving consumer expectations are converging to create a complex environment for health insurers. Amid this turbulence, many payers are hesitant to invest in
