Corporations are a class of life on planet Earth, along with humans, the animal species, the vegetal world and the planet itself (with its own sub-classes of seas, mountains, wind, oxygen and whatnot).... View More
When we talk about customer communication strategy, the most common topic is the context of the communication. We can start by looking at the context of the pressures you face in terms of "more and less."
If 2016 is anything like every other year, your news feed in the new year will start off with tweets, posts and articles about “Trends in Communications for 2016.” For all the buzz on the upcoming
For the past 12 months, Dr. Joe Webb, director of WhatTheyThink's Economics and Research Center, has been detailing a significant uptick in commercial printing shipments over year-ago numbers. In his... View More
As you might have noticed, our special GRAPH EXPO/ARMA 2015 issue represents the sometimes-contentious marriage of two worlds—print and digital. While they’re not necessarily the yin to each... View More
The GMC team is having many discussions lately about the future of communications, and we started talking about the exciting short- and long-term communication opportunities of wearables, Internet of things,... View More
In an earlier post, I discussed the growing importance of workplace experience for the largest demographic in organizations today—millennials. Wanting a collaborative work culture and... View More
The DOCUMENT Strategy Forum is excited to announce that its 2016 Conference will officially kick off with an Opening Keynote Address, featuring Maria Boos, Group Director, Simplification... View More
Summer here in London sometimes catches out visitors to the city. As usual, the city received its sudden hot snap—10 degrees centigrade above the normal summer average—for a week or so, and... View More
Nearly every day, I read about companies struggling to grow revenue. So, what do they do? They resort to corporate restructuring (they sell assets, spin off a division, set up a real estate investment
I find that there’s a “Zen” thing going on when it comes to content marketing—your ultimate goal is to generate a lead for your sales team. However, to most effectively do this,... View More
Disruption has become the new industry buzzword these days. At every conference I’ve attended this year, “disruption” or “digital disruption” finds its way into the keynote.... View More
Improving customer experience is a key priority for enterprises today. To improve something, you need to have the ability to measure it. Based on your objective, measurement methodologies for... View More
Well, the 2015 DOCUMENT Strategy Forum has come and gone, and it’s time to reflect on what we heard and learned from the conference. The overall reviews from our participants showed a... View More
GMC Software (GMC), a leader in customer communications management, today announced the general availability of GMC Inspire R10. GMC Inspire R10 brings a solution to the market that has... View More
| #8 TOP READ — Customer preference is about doing business with the customer—in a way that works for the customer. So, why do most conversations about customer preference almost instantly... View More
It is fascinating that more and more people are going to universities to gain specialized skills in all sorts of different areas, as well as moving onto master’s and doctorate degrees, which require... View More
Watch this short video with our Editor Allison Lloyd for this quick review of Gartner's 2015 Magic Quadrant for the CRM Customer Engagement Center and the trends for customer engagement... View More
One of my favorite magazines is Architectural Digest. I like it because it portrays design as more than just creating something amazing. The designers featured in the magazine realize design is all about... View More
Big or small, these changes are incredibly costly and time consuming to implement, hampering agility and efficiency of marketing and customer management teams
To think about AI in terms of previous multiplicative measurements of data growth and tech capability like Moore’s Law is delimiting. Incremental improvements don’t produce breakthroughs
Enterprise content management (ECM) is a strategic approach to managing an organization's information, supporting processes for creating, capturing, delivering and archiving content
As we stand at the forefront of a rapidly changing digital landscape, customer communications management (CCM) is facing a critical inflection point. The way businesses communicate with their customer
