Tony Byrne

Mr. Byrne is founder of Real Story Group, an independent analyst firm that evaluates digital workplace and marketing technologies for enterprise customers. He is the original author of Real Story Group's web content management research, a former journalist and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on enterprise community and collaboration software, SharePoint and web content management.
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Fall & Winter Digital Issue 2019
The Rise of Omni-Channel Content Platforms
BY Tony Byrne
Dec. 10 2019
While many industry pundits have focused on traditional enterprise content management (ECM) vendors transitioning from document management to content services platforms, a parallel, and potentially a more...
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Winter Digital Issue 2018
How to Select a Digital Experience Platform
BY Tony Byrne
Feb. 6 2018
A critical precondition for any digital transformation strategy is selecting the right technology. Yet, industry surveys suggest that more than half of all projects fail to identify the best solution for...
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December 2015
Digital Transformation: Mind the Gaps
BY Tony Byrne
Dec. 18 2015
Digital transformation has moved up in the list of enterprise priorities for good reason, but getting beyond the standard pundit exhortations to go “digital first” means answering a practical...
  • A Tale of Two Revolutions
    By John Mancini
    You may wonder why an old content management guy is writing about generative AI and LLMs
  • Generative AI
    By Liz Stephen and Mia Papanicolaou
    Generative AI (GenAI) is set to revolutionize the Customer Communications Management (CCM) industry, driving profound changes in how businesses interact with their customers
  • What it Takes to be Effective with Gen AI
    By Atif Khan
    Editor’s Note: This is part 2 of a 3-part series on AI in CCM. You can find part 1 in our Spring issue. Look for part 3 in the next issue
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    RPA and AI: Why Your Business Needs Both
    By Brian DeWyer
    Today, executives are excited about the promise of artificial intelligence (AI) to help their businesses grow and innovate, potentially transforming every part of work, delighting customers with new e
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    Embark on a Journey to Next-Level Personalization
    By Stephanie Pieruccini
    Personalization is the core of what we do in CCM, and we do this on a scale that still requires specialized software that cannot be replaced by marketing or office editing tools. The number of persona