Tony Byrne

Mr. Byrne is founder of Real Story Group, an independent analyst firm that evaluates digital workplace and marketing technologies for enterprise customers. He is the original author of Real Story Group's web content management research, a former journalist and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on enterprise community and collaboration software, SharePoint and web content management.
830x539_Tony
Fall & Winter Digital Issue 2019
The Rise of Omni-Channel Content Platforms
BY Tony Byrne
Dec. 10 2019
While many industry pundits have focused on traditional enterprise content management (ECM) vendors transitioning from document management to content services platforms, a parallel, and potentially a more...
830x539_Tony
Winter Digital Issue 2018
How to Select a Digital Experience Platform
BY Tony Byrne
Feb. 6 2018
A critical precondition for any digital transformation strategy is selecting the right technology. Yet, industry surveys suggest that more than half of all projects fail to identify the best solution for...
830x539_Tony
December 2015
Digital Transformation: Mind the Gaps
BY Tony Byrne
Dec. 18 2015
Digital transformation has moved up in the list of enterprise priorities for good reason, but getting beyond the standard pundit exhortations to go “digital first” means answering a practical...
  • GettyImages-2069510474
    Unlocking the Future of Work
    By Bryant Duhon
    In today's fast-paced world, organizations face increasing pressure to optimize productivity and streamline operations. The introduction of Microsoft Copilot represents a quantum leap forward in enterprise productivity, offering a powerful tool that integrates...
  • Are Your CCM Systems Costing You More Than You Know?
    By Avi Greenfield
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience. Unfortunately, many organizations are bogged down
  • Managing the Transactional Shift
    By Andy Young
    In the transactional print world, there is a change happening, but nobody is talking about it
  • business-7304257_1280
    It’s Time to Revolutionize Your Customer Communications with AI
    By Jesse Lujan
    Clear, branded, engaging, and 100% accurate—these are the hallmarks of effective customer communications. Yet, for many organizations, creating them at scale remains a challenge
  • Managing the Transactional Shift
    By Andy Young
    In the transactional print world, there is a change happening, but nobody is talking about it