For the last two years or so, a shift has been occurring—and a gap developing—in the customer communications management (a.k.a., document automation) market. More and more analysts, vendors... View More
I've been focusing a lot on engagement lately, whether that be employees or customers. Hey, people do indeed make the world go round! I want to focus this piece, though, on the impact of leadership on... View More
You have spent (and continue to spend) hundreds of thousands of dollars on your website. You have a full-time staff to update the content, monitor traffic and enhance your site. The site is good, or very... View More
On the heels of the recent e-SignLive™ by Silanis and Xpertdoc Technologies Inc. partnership announcement, both companies announced today at Microsoft Convergence an integrated solution that supports... View More
“Organizations which unify customer communications management (CCM) and web content management (WCM) will receive higher value and improve customer experience versus organizations that keep CCM and... View More
Pretty much every month, as regular as clockwork, I get a short message service (SMS) text from the same organization. This organization is located in a city that is a several-hour drive from where I live... View More
| #4 TOP READ — In Forrester’s latest report “Brief: Ten Trends Will Reshape Customer Communications Management,” Vice President and Principal Analyst Craig Le Clair writes, “Enterprise... View More
Kofax® Limited (NASDAQ and LSE: KFX), a leading provider of smart process applications that simplify and transform the First Mile™ of customer engagement, today announced Kofax Mobile ID™,... View More
Since Fortune magazine created the very first Most Admired Companies list and ranking of corporate reputation in 1983, academics and practitioners alike have been constantly defining and redefining the... View More
The US Postal Service (USPS) recently requested a rate increase, to be effective April 26, 2015. Overall, the price increase will be 1.966%, but for most of you reading this blog, your company can expect... View More
Around the world, corporate brands are being activated like never before, replacing product claims with family values and cultural relevance in 2014 global platforms, like the Sochi Winter Olympics and... View More
One of the major effects of digital business and the transformation it causes is a renewed focus on experiences. This is why we’ve moved from static content on websites to holistically supporting... View More
There are a few things that seem to be constant in my life: I’ve got my first cold of the Winter just a few days before I head off on holiday, and I'm writing this post at my kitchen table right... View More
The key assets of any company are its people, particularly the ones facing customers. It’s their ideas that lead to innovation, which will, in turn, enhance and grow the business. People make your... View More
Content marketing continues to be a hot topic in the marketing world. While the term can mean many things to many people, we’ll take the word of industry expert and founder of the Content Marketing... View More
Previously, I wrote about the paradigm shift in document management, and judging by the response, I hit a nerve. What I hit on was a small part of the struggle we face to do what is right for our firms,... View More
I recently attended an American Marketing Association meeting. The speaker, Jeff Hayzlett, author and host of C-Suite, spoke about why companies fail and succeed. His headline was \"Adapt, Change or Die,\"... View More
If you are not a believer in the 100% paperless office, how about taking steps towards achieving a paper-light office? I know based on my first-hand experience that organizations can successfully create... View More
Whoosh!!!!!! Was that the sound of your customers or technology passing you by? If you’re still printing and mailing the majority of the communications and interactions that you have with your customers,... View More
Last month, I wrote about seven areas which are positively impacted when companies migrate customers from paper to eDelivery and eBilling. This month, let’s focus on the environment. Businesses are... View More
When I think about how far customer communications have evolved, it’s clear that we’ve entered a new era, one where the regulated document is moving from being an artifact of a transaction
Resistance to change is a familiar challenge in any transformation initiative, but it becomes especially entrenched in document-heavy environments. These are the systems and workflows that have been b
For many large, regulated organizations, customer communications management (CCM) systems have quietly become one of the most expensive and limiting parts of the technology stack. According to Aspire
Before we discuss the act of creating effective and personalized customer journeys, it is important to be reminded that the term “customer journey” tells us it’s the customer’s journey. It’s not mine, not ours and not yours....
