Articles Videos
Reinventing CCM Technology
May 18 2017
Approximately, five years ago, there was an explosion of research, articles, blogs, and other commentary on the topic of customer experience (CX). Working for a customer communications management (CCM)... View More
DSF 2017
May 17 2017
At this year’s DOCUMENT Strategy Forum (DSF), which took place May 1-3 in downtown Chicago, there was a notable theme—the emerging trends disrupting the status quo at many organizations. Every... View More
April 26 2017
GMC Software, the award-winning leader in Customer Communications Management (CCM), announced today it is speaking and exhibiting at Document Strategy Forum ‘17 to be held May 1-3 in Chicago. GMC... View More
April 25 2017
The DOCUMENT Strategy Forum (DSF) is pleased to announce that its 2018 Conference will be held on May 21 - 23, 2018 at the Marriott Copley Place in Boston. For the past nine years, the DSF has blazed a... View More
CX KPIs _Part 2
April 6 2017
Focusing on customer experience (CX) has become the new normal for customer communication-intensive enterprises, such as banks, insurance providers, utilities, and others. This pivot toward improving CX... View More
Future of CCM - DOCUMENT Strategy
April 6 2017
There are many changes in the customer communications marketplace today. As a result, many are left with some big questions: What trends will affect organizations most significantly? What are the capabilities... View More
Problem with Personas - DOCUMENT Strategy
April 6 2017
Marketing is becoming more complex with an increasing number of channels, varied experiences, and immense volumes of data. In response, a strategy that organizations have adopted is to develop customer... View More
2
April 6 2017
What is disruption? Clayton Christensen in his book The Innovator’s Dilemma defined innovative disruption as a “process by which a product or service takes root initially in simple applications... View More
CCM Fuels Engagement - DOCUMENT Strategy
April 5 2017
Merriam-Webster adds thousands of new words and phrases to the dictionary each year. Some recent additions include FOMO (fear of missing out), athleisure, and meet-cute. While it’s not yet officially... View More
Legacy Systems Restrict Customer Experience Improv
March 14 2017
Improving the customer experience is a key concern of every business, and delivering omni-channel communications is an essential requirement of these strategies. However, delivering transformation in this... View More
Drive Digital Transformation by Transforming Conte
Feb. 28 2017
IDC defines digital transformation (DX) as the use of "3rd Platform" technologies (cloud, mobility, data analytics, and social business) to create value and competitive advantage through new offerings,... View More
How Sweeping Regulatory Changes Will Impact Custom
Feb. 13 2017
Only the most fervent cord-cutters would be unaware of the many important political changes in 2016 and 2017. There were many, but some of the most important include the pro-Brexit vote in the UK, the... View More
Alternatives for Customer Communications - DOCUMEN
Jan. 12 2017
Many firms in just about all industries have been struggling to keep pace with digital transformation in customer communications management (CCM). The pace of change has increased so dramatically that... View More
Customer Journey Map and CCM
Jan. 10 2017
As we begin 2017, many enterprises are under pressure to improve their customer experiences. It is becoming increasingly common for enterprises to use customer journey mapping tools to understand the touchpoints... View More
top10of2016
Jan. 2 2017
If 2016 taught us anything, it was, "Expect the unexpected," and the document and information management industry was no exception. It was a year of tectonic shifts in the technology landscape that redefined... View More
unstructureddata
Dec. 13 2016
In this age of hyperconnectivity, it’s not about if we have data but about how we use this data to drive business outcomes and intelligent decision-making. There’s a lot of discussion on the... View More
ExceptionalCX
Dec. 5 2016
US companies spend millions of dollars each year developing the best strategies and tactics to reach their target audience and increase sales. In fact, a survey on chief marketing officers (CMOs) found... View More
Line
Nov. 22 2016
I am not sure if it was General Patton, Lee Iacocca, or Thomas Paine, but someone said, “Lead, follow, or get out of the way.” In any case, it’s time for customer experience (CX) thinking.... View More
Nov. 18 2016
Xerox expanded its portfolio of Communication and Marketing Solutions, and enhanced its Document Transaction Processing Services. Both services help large enterprises better manage front- and back-end... View More
sailing
Nov. 7 2016
Determining whether to shut down your internal print and mail operation and outsource to a print service provider can be a tough conversation—as opposed to keeping it in-house and potentially making... View More