Catherine Sbeglia

Catherine Sbeglia is a staff writer at DOCUMENT Strategy. She covers information and document management technologies and the digital workplace. She is a writer currently living in Madison, WI. Having already lived on both coasts, she thought she’d give the middle a try. So far, she likes it very much.
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Winter Digital Issue 2018
4 Customer Experience Trends to Watch
BY Catherine Sbeglia
Feb. 6 2018
Digitizing the customer experience (CX) no longer gives a company an edge, but instead, it's the key to survival. For almost a decade, organizations have been talking about how new digital channels not...
Microsoft and SAP Extend Cloud Partnership
November 2017
Microsoft and SAP Extend Cloud Partnership: Why Enterprises Should Care
BY Catherine Sbeglia
Dec. 1 2017
Earlier this week, German enterprise application software company SAP SE and Microsoft Corp. expanded their cloud partnership, announcing in a joint statement the ability to run SAP’s privately managed...
Google and Salesforce Form a Partnership in the Cl
November 2017
Google and Salesforce Form a Partnership in the Cloud
BY Catherine Sbeglia
Nov. 16 2017
Last week at the Dreamforce conference in San Francisco, Google and Salesforce announced a partnership that will allow companies to get more out of the cloud than ever before. The partnership, which promises...
  • CCM: In-House or Outsource?
    By Bryan Matlock
    In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
  • quad
    Are Your CCM Systems Costing You More Than You Know?
    By Avi Greenfield
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
  • data
    Data Privacy & Sovereignty
    By Eric Riz
    The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • AI
    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • balance
    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth