Catherine Sbeglia

Catherine Sbeglia is a staff writer at DOCUMENT Strategy. She covers information and document management technologies and the digital workplace. She is a writer currently living in Madison, WI. Having already lived on both coasts, she thought she’d give the middle a try. So far, she likes it very much.
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Winter Digital Issue 2018
4 Customer Experience Trends to Watch
BY Catherine Sbeglia
Feb. 6 2018
Digitizing the customer experience (CX) no longer gives a company an edge, but instead, it's the key to survival. For almost a decade, organizations have been talking about how new digital channels not...
Microsoft and SAP Extend Cloud Partnership
November 2017
Microsoft and SAP Extend Cloud Partnership: Why Enterprises Should Care
BY Catherine Sbeglia
Dec. 1 2017
Earlier this week, German enterprise application software company SAP SE and Microsoft Corp. expanded their cloud partnership, announcing in a joint statement the ability to run SAP’s privately managed...
Google and Salesforce Form a Partnership in the Cl
November 2017
Google and Salesforce Form a Partnership in the Cloud
BY Catherine Sbeglia
Nov. 16 2017
Last week at the Dreamforce conference in San Francisco, Google and Salesforce announced a partnership that will allow companies to get more out of the cloud than ever before. The partnership, which promises...
  • health cx
    Navigating Uncertainty
    By John Zimmerer
    Economic pressures, regulatory shifts and evolving consumer expectations are converging to create a complex environment for health insurers. Amid this turbulence, many payers are hesitant to invest in
  • Getting Billing ‘Just Right’
    By Mitch Anderson
    How much do I owe?  How do I pay? Where’s my bill? Are any of your customers asking these questions? If so, it might be time to rethink your utility bills. 
  • marquee
    From a Tick Box to Competitive Advantage
    By Liz Stephen and Mia Papanicolaou
    If there’s one thing we’ve learned after decades in customer communications, it’s this: notifications are never “just notifications.”
  • touchpoint
    Why Every Document Is Now a Touchpoint
    By Gary Gregg
    When I think about how far customer communications have evolved, it’s clear that we’ve entered a new era, one where the regulated document is moving from being an artifact of a transaction
  • resistance
    Turning Resistance into Resilience
    By Angele Taylor
    Resistance to change is a familiar challenge in any transformation initiative, but it becomes especially entrenched in document-heavy environments. These are the systems and workflows that have been b