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According to the American Management Association, a great appeal of customer-centricity is that it takes very little business acumen to grasp its core concept: Focus intensely on customers, aligning your...

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Madison Advisors today announced it will sponsor an Executive Roundtable on May 12 at DOCUMENT Strategy Forum ’16 held May 10-12 at the Hyatt Regency O’Hare Chicago. The roundtable will take...
NEPS, a leading provider of hosted customer communications management solutions and technology services, announces the availability of its newest offering, BedSide Docs™. BedSide Docs is a mobile...
Xerox today announced it’s expanding what multifunction printers (MFPs) can do in the workplace through advancements to its ConnectKey technology. The 14 Xerox ConnectKey-enabled i-Series MFPs are...

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The Digital Strategy: Do You Know Where You’re Going
 

Q&A with Maria Boos, Siegel+Gale
While the notion of “digital transformation” is not new, it is still misunderstood. Why do you think that is the case? Part of the problem is that there’s no universal definition. When you hear the phrase, it could be about social strategy, developing an app, customer relationship management (CRM)—or any number of digital tools, depending on the source, but the bigger problem is the phrase itself. It seems to put the focus on transformation for its own sake, separate from any real purpose. I think it’s... 




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