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Millennials are setting a new trend using popular messaging applications, such as WeChat, WhatsApp, or Facebook Messenger, to communicate, pay, and exchange information not only with their peers but also...

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Prinova Inc., a leader in developing and delivering innovative software and services within the Customer Communications Management (CCM) market, is proud to announce that its Messagepoint software was...
Digital transformation is a key initiative for many organizations, but according to Forrester senior vice president of research Carrie Johnson, only 34% of executives surveyed think their strategy is correct....
GMC Software (GMC), a leader in customer communications management, announced today that it will be showcasing its newest technology, GMC Inspire Customer Journey Mapping, in booth #414 at Document Strategy...

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The Digital Strategy: Do You Know Where You’re Going
 

Q&A with Maria Boos, Siegel+Gale
While the notion of “digital transformation” is not new, it is still misunderstood. Why do you think that is the case? Part of the problem is that there’s no universal definition. When you hear the phrase, it could be about social strategy, developing an app, customer relationship management (CRM)—or any number of digital tools, depending on the source, but the bigger problem is the phrase itself. It seems to put the focus on transformation for its own sake, separate from any real purpose. I think it’s... 




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