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Digital transformation is a key initiative for many organizations, but according to Forrester Senior Vice President of Research Carrie Johnson, only 34% of executives surveyed think their strategy is correct. Take the seven-step digital transformation challenge. During this webinar, we’ll outline a building-block approach to utilizing digital technologies. It’s possible to create a new business model that offers multi-channel engagement, an enhanced customer experience and streamlined operations.

Learn how to:
• Go from “big idea” to execution
• Build the right cross-functional team
• Identify quick wins that show return on investment

Transforming your business requires agility and a well-defined plan. Register for this webinar where the focus will be on providing practical information to ensure you embark on a successful digital transformation journey.

Jeroen Huinink, Vice President, Product Marketing, CCM, Kofax from Lexmark
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Customer engagement is a term bubbling up everywhere. You know engagement is more than just transactions; it is about interactions. In fact, Gartner reports that 89% of companies will compete primarily on the basis of customer experience.

Excelling in customer engagement is a critical component to outperforming your competitors and delivering lifetime customer value, but how do you go about doing that? This is only more challenging when your customer base is changing—the baby boomer generation is being overtaken by digital natives known as millennials, Gen X, Y and Z—and soon, digital customers will be the norm.

Join former InfoTrends analyst and industry expert Kaspar Roos in this webinar to learn how you can use customer communications to provide a better customer experience and build deeper engagement with your customers. In addition, special guest Rex Price, director of the document management center of excellence at Unum Group, will share his story on how his company generates thousands of clear, personalized electronic and printed documents for the 20 million individuals and 175,000 businesses it represents while saving time and money.

Kaspar Roos, CEO, Aspire CCS
Rex Price, Director, Document Management Center of Excellence, Unum Group

*Thanks to our sponsor HP.
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You send out millions of printed communications a year. Within those communications, you have lots of types of content, such as marketing, regulatory, compliance, financial, informational, guidance and educational—to name a few. The scope and complexity is huge.

When you mix digital communications into the mix, things get even more complex. Print is usually managed by one group and digital another, with little or no cross over between groups, leading to confusion and lack of control and consistency.

To make it worse, marketers and business users also have to navigate a quagmire of systems and processes to manage content—systems that are hard to use and don’t work together.

What you need is a strategy to manage content and rules from a central location for all you communications, both printed and digital.

You'll learn:
• How to effectively manage complex messaging and content across channels
• How your business can improve time-to-market for your communications
• How to improve the customer experience with consistent customer communications

Nick Romano, Co-founder & CEO, Prinova