Kaspar Roos

Kaspar Roos is the founder and CEO of Aspire Customer Communications Services, an international technology advisory firm specializing in customer communications transformation and customer engagement optimization. Before starting Aspire, he ran InfoTrends’ global production workflow and customer communications advisory service. At his tenure at InfoTrends, he helped leading technology vendors and service providers understand the shifts in the customer communications and workflow markets by providing market research, insights and strategic consulting services.
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FEATURES
What’s New with the Aspire Leaderboard in 2023?
BY Kaspar Roos|George Parapadakis
Dec. 6 2023
The Aspire Leaderboard is a one-of-a-kind tool designed to help stakeholders in every part of the customer communications ecosystem evaluate and compare CCM and CXM offerings
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FEATURES
Would AI Take Us Back to the Future?
BY Kaspar Roos
Aug. 8 2023
This year’s DOCUMENT Strategy Forum (DSF ’23) was held from May 22 to 24 in Charlotte, NC. Many CCM professionals meet annually at DSF to discuss evolving trends and best practices
NEWS
Smart Communications to Buy CCM Vendor Assentis
BY Kaspar Roos
Jan. 7 2021
On Thursday, January 7, 2021, Smart Communications announced its plans to acquire Assentis, a Swiss CCM software solutions vendor with a focus on financial services
CCM in 2019
Winter Digital Issue 2019
Customer Communications Management in 2019
BY Kaspar Roos
Jan. 10 2019
With 2018 behind us, it’s that time of year when we reflect on the past developments that took place in our industry and to speculate on the technology innovations yet to come. We saw the emergence...
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Spring Digital Issue 2018
The 4 Types of CCM Technology You Need to Know About
BY Kaspar Roos
May 3 2018
In 2018, we will continue to see the convergence of customer communications management (CCM) within the digital customer experience (DCX) market. While customer communications technology is increasingly...
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Winter Digital Issue 2018
Should We Still Care About CCM in 2018?
BY Kaspar Roos
Feb. 6 2018
Customer communications management (CCM) is an industry in transition. Last year, we witnessed further convergence of CCM with customer experience (CX) and saw new approaches in configuration and deployment...
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June 2016
HP Exstream Acquisition Completes OpenText's Transformation to Customer Experience Vendor
BY Kaspar Roos
June 27 2016
OpenText Corporation, Canada’s largest software company with roughly $2B in global sales, announced it is buying HP Exstream for $315M. Exstream is a market-leading customer communications management...
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April 2016
How Digital Transformation Will Fundamentally Change Customer Communications
BY Kaspar Roos
April 20 2016
Many enterprises, particularly those operating in regulated industries, have long-established customer communications teams and well-defined processes in place to ensure smooth delivery of critical communications....
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April 2015
The New Realm of Customer Communications
BY Kaspar Roos
April 30 2015
Customers are the lifeblood of any business. If a business fails to serve its customers well, the business itself will ultimately fail. It is this old wisdom that is driving businesses forward to invest...
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FEATURES
How to Improve Customer Engagement
BY Kaspar Roos
Nov. 13 2014
Customer engagement management (CEM) is the practice of optimizing the lifetime value of customers. CEM is significantly influenced by customer communication practices and has seen rapid growth and adoption...
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    Unlocking the Future of Work
    By Bryant Duhon
    In today's fast-paced world, organizations face increasing pressure to optimize productivity and streamline operations. The introduction of Microsoft Copilot represents a quantum leap forward in enterprise productivity, offering a powerful tool that integrates...
  • Are Your CCM Systems Costing You More Than You Know?
    By Avi Greenfield
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience. Unfortunately, many organizations are bogged down
  • Managing the Transactional Shift
    By Andy Young
    In the transactional print world, there is a change happening, but nobody is talking about it
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    It’s Time to Revolutionize Your Customer Communications with AI
    By Jesse Lujan
    Clear, branded, engaging, and 100% accurate—these are the hallmarks of effective customer communications. Yet, for many organizations, creating them at scale remains a challenge
  • Managing the Transactional Shift
    By Andy Young
    In the transactional print world, there is a change happening, but nobody is talking about it