Kaspar Roos

Kaspar Roos is the founder and CEO of Aspire Customer Communications Services, an international technology advisory firm specializing in customer communications transformation and customer engagement optimization. Before starting Aspire, he ran InfoTrends’ global production workflow and customer communications advisory service. At his tenure at InfoTrends, he helped leading technology vendors and service providers understand the shifts in the customer communications and workflow markets by providing market research, insights and strategic consulting services.
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FEATURES
What’s New with the Aspire Leaderboard in 2023?
BY Kaspar Roos|George Parapadakis
Dec. 6 2023
The Aspire Leaderboard is a one-of-a-kind tool designed to help stakeholders in every part of the customer communications ecosystem evaluate and compare CCM and CXM offerings
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FEATURES
Would AI Take Us Back to the Future?
BY Kaspar Roos
Aug. 8 2023
This year’s DOCUMENT Strategy Forum (DSF ’23) was held from May 22 to 24 in Charlotte, NC. Many CCM professionals meet annually at DSF to discuss evolving trends and best practices
NEWS
Smart Communications to Buy CCM Vendor Assentis
BY Kaspar Roos
Jan. 7 2021
On Thursday, January 7, 2021, Smart Communications announced its plans to acquire Assentis, a Swiss CCM software solutions vendor with a focus on financial services
CCM in 2019
Winter Digital Issue 2019
Customer Communications Management in 2019
BY Kaspar Roos
Jan. 10 2019
With 2018 behind us, it’s that time of year when we reflect on the past developments that took place in our industry and to speculate on the technology innovations yet to come. We saw the emergence...
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Spring Digital Issue 2018
The 4 Types of CCM Technology You Need to Know About
BY Kaspar Roos
May 3 2018
In 2018, we will continue to see the convergence of customer communications management (CCM) within the digital customer experience (DCX) market. While customer communications technology is increasingly...
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Winter Digital Issue 2018
Should We Still Care About CCM in 2018?
BY Kaspar Roos
Feb. 6 2018
Customer communications management (CCM) is an industry in transition. Last year, we witnessed further convergence of CCM with customer experience (CX) and saw new approaches in configuration and deployment...
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June 2016
HP Exstream Acquisition Completes OpenText's Transformation to Customer Experience Vendor
BY Kaspar Roos
June 27 2016
OpenText Corporation, Canada’s largest software company with roughly $2B in global sales, announced it is buying HP Exstream for $315M. Exstream is a market-leading customer communications management...
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April 2016
How Digital Transformation Will Fundamentally Change Customer Communications
BY Kaspar Roos
April 20 2016
Many enterprises, particularly those operating in regulated industries, have long-established customer communications teams and well-defined processes in place to ensure smooth delivery of critical communications....
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April 2015
The New Realm of Customer Communications
BY Kaspar Roos
April 30 2015
Customers are the lifeblood of any business. If a business fails to serve its customers well, the business itself will ultimately fail. It is this old wisdom that is driving businesses forward to invest...
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FEATURES
How to Improve Customer Engagement
BY Kaspar Roos
Nov. 13 2014
Customer engagement management (CEM) is the practice of optimizing the lifetime value of customers. CEM is significantly influenced by customer communication practices and has seen rapid growth and adoption...
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    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth
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    Intelligent Orchestration
    By Gary Gregg
    Seamless and personalized customer interactions are no longer just a competitive advantage — they’re an expectation. Whether a customer is applying for a credit card, opening a bank account, or on
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    Going To the Cloud for ECM? Know Before You Go
    By Brian DeWyer
    Change is the only constant when it comes to IT applications. Specifically for Enterprise Content Management (ECM) and Robotic Process Automation (RPA), proper knowledge is a necessity before inevitab
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    A Fundamental Shift 
    By Jennifer Raml
    Remember the last time you filled out a mortgage application? If you're like most people, you probably spent hours wrestling with confusing forms, deciphering legal jargon and hunting down supporting
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    2025 Trends Outlook for Data and AI Initiatives
    By Chris Murphy
    As we reach the midpoint of the decade, it’s clear that the 2020s are testing business leaders with a drive to leverage emerging technologies, evolving customer expectations and a more complex regulatory environment