landscape-690588_1280
Feb. 25 2022
To me, the road to the future looks like a winding road through the front windshield, but it seems to appear as a straight path from the rearview mirror. As we consider the future of omnichannel custo
GettyImages-1272443174
Feb. 22 2022
Many of today’s business owners are using AI tech to help improve customer experience. Here are some ways where you can use AI to leave a lasting impression.Create Better Targeted AdsNo one would... View More
man-gf9d7a3f57_1280
Feb. 22 2022
Usually, I write predictions for the industry at the start of each year, but let’s try something different. Let’s talk about your predictions and how you will measure your 2022 plan against... View More
GettyImages-936117884
Sept. 28 2021
After spending two decades in the industry, I am aware that non-document people think what we do is boring. While it hurts my feelings a bit, they are right most of the time. If we plan, design, resea
wave-3361029_1280
June 24 2021
There has been a lot in the news on the “Great Resignation,” an anticipated major wave of job changes as the pandemic slows down. Some resignations are simply pent up from people who didn’t... View More
business-card-5128935_1280
May 17 2021
It’s interesting times for customer communications professionals... View More
wlan-2088659_1280
April 27 2021
Approximately two decades ago, document professionals began to look at routine documents, such as monthly invoices or statements, more closely and recognized the blank white space on the page was valu
student-5224082_1280
April 27 2021
While it’s impossible to predict exactly what the post-COVID-19 world will look like, we can be fairly certain that business as we knew it over a year ago is not going to be the same. While organiza
phone-869669_1280
March 16 2021
To say 2020 was a year full of disruption is an understatement. From dealing with a global pandemic and navigating related lockdowns to embracing a contactless, digital-first world, companies had to q
result-3236285_1280
Jan. 27 2021
We were given the opportunity to learn many lessons in 2020, probably more than we wanted to learn... View More
generic reset
Jan. 7 2021
Take this opportunity to look at your communication processes, evaluate what was working and what wasn’t and set a new direction... View More
iphone-410324_1280
Dec. 16 2020
Organizations have a unique opportunity to position themselves at the forefront of the longer-term transition in customer behavior... View More
generic-partner
Nov. 13 2020
In the broadest sense, “transformation” means retiring manual, legacy business processes & systems and replacing them with a reimagined, more efficient and effective process and modern tech... View More
generic-tech
Nov. 10 2020
Of the many things we’ve learned from the COVID-19 crisis, one is how difficult it can be to do business as usual outside of the office... View More
generic-video conference
Oct. 28 2020
The last six months have brought about changes to businesses, families and individuals in ways we never could have imagined... View More
computer-1245714_1280
Oct. 21 2020
Having a well-managed CCM system ensures your ability to optimize the customer experience... View More
generic-artificial-intelligence
July 16 2020
IDC has predicted that by 2024, artificial intelligence (AI) will be integral to every part of the business. There’s no doubt it is already having an impact in the workplace. From simplifying and... View More
generic-unsubscribe
July 16 2020
Hitting unsubscribe is easy. We’ve all done it. It’s easy because the law requires it to be easy (and nobody likes paying fines). It’s also a best practice to make unsubscribing to emails... View More
generic-CCM
June 30 2020
A recent research study by Aspire entitled, “The State of CCM-to-CXM Transformation” uncovered exciting intelligence on the radical changes transforming the Customer Communications Management
generic-thinking
June 22 2020
Simply put, the expectations of customers are increasing at a rate that will not afford us the luxury of inside out thinking anymore... View More