I recently read an opinion piece in Advertising Age, written by Bank of America Marketing Executive Meredith Verdone, that points out millennials (ages 18 to 35 years)—more than 75 million strong—will
The next big thing in customer communications might well be personalized video. While the idea of videos that deliver content relevant to each customer’s situation and needs isn’t new, so far,... View More
As the concept of customer experience management (CEM) appears as a way to improve customer experience (CX), many enterprises are undergoing exercises in customer journey mapping. These sessions can involve... View More
Much has been written about the importance of securing data in the enterprise. Organizations have implemented policies and have spent untold millions of dollars to ensure the security and privacy of sensitive... View More
So, why the need for the whole cookie/biscuit conundrum clarification? It’s because I’ve been playing with how to best explain the concept of the flattening organization through a quick, visually... View More
Competition among companies in all industries has never been more intense when it comes to acquiring and retaining customers—and technology will certainly play a central role as these organizations... View More
We are arriving at the end of 2015, and this usually leads to a number of wishes considering the year to come. This article suggests 10 wishes for next year’s business success. One, “I will... View More
Since the 1980s, there has been an industry mantra of businesses being paper-free. Initially, the focus was on the reduction of paper to save office space and improve “records” retrieval. While... View More
We have all seen Capital One’s commercial “What’s in your wallet?” It is memorable because what’s in our wallet is so important to our daily activity. Apple and Google have... View More
To date, more than 100 million licenses of SharePoint have been sold. Companies recognize the potential of this powerful content management platform to save time, speed up processes and enhance collaboration... View More
As mobile data usage has risen 69% in the last year, understanding the value of implementing mobile-responsive designs to meet the global consumer’s demand for digital transformation is becoming... View More
There are many reasons why organizations outsource their print operations. Procuring and managing the consumables to run a print fleet alone is a major challenge. However, the most common reason for outsourcing... View More
Enough said about proper electronic content management (ECM) technology planning, creating LEAN workflows and integrating electronic records management (ERM). Instead, in memory of unsuccessful initiatives... View More
Autumn is that time of year where it is incumbent upon us in the industry to deliver both our predictions and forward-thinking vision of the future and our writing coverage plans for the following year... View More
Software, hardware, who’s kidding who? Everything keeps improving to the point of making its predecessor obsolete. This is called progress. If everything stayed the same, we would still be hunting... View More
Corporations are a class of life on planet Earth, along with humans, the animal species, the vegetal world and the planet itself (with its own sub-classes of seas, mountains, wind, oxygen and whatnot).... View More
I recently attended a US Postal Service's Postal Customer Council (PCC) meeting where the focus was on direct mail. The interesting takeaway for me was how the use of direct mail in concert with email... View More
The idea of using documents to speak to customers directly is nothing new. Since the late 90s, momentum has been building to use personalization and relevant messaging to connect more closely with customers.... View More
When we talk about customer communication strategy, the most common topic is the context of the communication. We can start by looking at the context of the pressures you face in terms of "more and less."
Attracting corporate attention to your information management/governance programs can be a hard road to travel, unless you’re directly contributing to the company’s revenue or cutting its costs.... View More
