For many industries, business models that worked in the past don't work as well today. Most every business scrambled during the pandemic. Organizations needed to rapidly change to a digital first foc... View More
If you have fragmented technologies and workflows, you’ll have a hard time reaping the benefits that multichannel communications has to offer. Why?... View More
To me, the road to the future looks like a winding road through the front windshield, but it seems to appear as a straight path from the rearview mirror. As we consider the future of omnichannel custo
Despite the hard work toward achieving the goal of omnichannel communications, many enterprises continue to have difficulties bringing a true omnichannel communication strategy... View More
There’s a rumor that a new channel is on its way and it will likely spawn several prominent new social networks, interaction types and other innovations. Will your company and your team be rea... View More
Everybody in the customer communications management (CCM) industry is talking about omni-channel. For some, it’s part of a larger digital transformation within the enterprise... View More
While automation has made creating accessible documents more efficient, testing is still a vital step in the process. However, it's a component that is less familiar to many organizations. When we talk... View More
Xerox (NYSE: XRX) is named a leader in the first IDC MarketScape: Worldwide Security Solutions and Services Hardcopy 2017 Vendor Assessment report for its commitment to enterprise security and its broad... View More
So, what’s new at the US Postal Service (USPS)? The short answer: growth in meeting parcel volume due to e-commerce and Informed Delivery. Advertising mail is still strong, but First-Class Mail continues... View More
Data, data mining, and big data are topics that regularly appear in many newspapers, business magazines, or e-newsletters today—and all of this coverage is not lost on corporations, businesses, and... View More
Last month, we took a brief look at some of the accessibility laws in the US, Canada, and other jurisdictions that have implications for the customer communications you provide to the public. If your organization... View More
Direct Marketing Automation provider Boingnet announced the general availability of its new, patent-pending “Audiences” technology. The announcement came during Boingnet CEO Dennis Kelly’s... View More
You have been trying to get your customers to go paperless for how many years? Getting customers to give up paper has been problematic for many companies for more than a decade. While a few boast paper... View More
Nuance Communications, Inc. (NASDAQ: NUAN) today announced a new strategic partnership for Lexmark, a global imaging solutions leader, to provide Nuance document imaging solutions worldwide. Specifically,... View More
Crawford Technologies introduced its newest product, PRO Preference Manager, at Document Strategy Forum ’17, held on May 1-3 in Chicago. With a reputation for providing award-winning software solutions... View More
For the past six or seven years, there has been much talk about digital mailboxes but few published examples of enterprises using them. During a recent request for proposal (RFP) process, three of the... View More
Crawford Technologies and Racami announced a new partnership that brings two market-leading vendors together to provide organizations with a range of cloud and on-premises solutions for managing customer... View More
What would happen if the US government eliminated all large currency? What if your $20, $50, and $100 bills became illegal, and you had to turn them in or lose the money. Can’t happen? On March 9,... View More
Customer Experience (CX) is not a new concept. It’s been around long enough for some analysts to predict that Customer Experience is “out” and Customer Effort (CE) is “in” (and both have an
In today’s fast-paced world, patience is a rare commodity, especially when dealing with the cumbersome task of filling out forms. Whether paper or digital, forms are often seen as necessary evils
Measuring the success of your integrated marketing campaign should include a thorough, big-picture understanding of your efforts rather than simply reviewing individual channel data