In the past year or two, I've focused a lot of my commentary on the incredible growth of smart phones and their seemingly unlimited potential as a source of new and emerging marketing channels. The trend... View More
Do you believe the whole "Bring Your Own Device" (BYOD) phenomenon is just a bunch of hooey that is being hyped by deep-pocketed smartphone and tablet makers? Do you wish that they would simply go mind... View More
The document creation process has improved, as both hardware and software products have become more sophisticated and feature-rich. The advances in new software and more cost-effective color printers have... View More
We are all being forced to do more with less during the recession. For transaction shops, just creating and delivering documents is no longer sufficient. Tighter customer-focused marketing campaigns using... View More
Follow DOCUMENT throughout 2011 to find the solutions and information you need. Please take special attention of this month's Top Companies — Paloma Print Products... View More
Direct mail is a mainstay of the printing industry. The success and resiliency of direct mail advertising is largely due to the fact that its effectiveness is one of the easiest forms of advertising to... View More
Only a few years ago, the idea of mobile content management was a novelty; today, it is mainstream. The basics of the technology, such as smartphones, have been available for a number of years, but the... View More
In our world of content technologies, we are at a point where current technology offerings considerably lag behind the needs and expectations of the buyer. A particularly obvious example is in the area... View More
With advancements in digital print technologies and an increasing number of success cases for color in transactional and TransPromo documents, one could argue that the case has been made for digital color.... View More
Printing approximately 700 million images in 2009 alone, Farmers Insurance communicates a tremendous amount of customer-critical data every single day — much of it checks for claimant reimbursement.... View More
Since 2007, the mobile banking market has changed significantly in terms of predominant technologies, feature/functionality and consumer adoption. Correspondingly, there has been a considerable shift in... View More
If there was one key learning gained by IT professionals this year, it is the need for increased efficiency and productivity. Improving workflow is a crucial, valuable and cost-effective way to do this,... View More
Recently, we've been receiving an increased number of inquiries regarding ways to improve the customer experience, whether through hard copy, electronic or personal touch points. While most questions have... View More
Today, smartphones, laptops and removable media provide opportunities for businesses to increase productivity by transforming a workplace formerly constricted by office location and core hours to one where... View More
In North America and the European Union, mobile banking has made great strides in the past three years. The largest of banks down to the smallest of credit unions now offer it. Originally offered as one... View More
Test data strategy belongs in boardroom discussions, not buried in technical specifications. But here's what actually happens: executives assume IT has it handled, middle managers inherit whatever st
Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro
2026 isn’t a year of incremental improvements in customer communications. It’s the year AI stops assisting and starts acting, and for CCM practitioners
The current state of AI document processing follows a recognizable pattern. An organization crafts a prompt — often quite sophisticated with detailed instructions and examples — passes it to a lar
Here are the top 7 ways a dynamic, custom welcome kit can help you maintain and grow your membership rates, improve engagement and keep your members satisfied
