A recent InfoTrends study, co-sponsored by Prinova, titled "Direct Marketing Production Printing and Value-Added Services" found that 56% of marketer and print service provider respondents expect to send... View More
According to the American Management Association, a great appeal of customer-centricity is that it takes very little business acumen to grasp its core concept: Focus intensely on customers, aligning your... View More
I recently read an opinion piece in Advertising Age, written by Bank of America Marketing Executive Meredith Verdone, that points out millennials (ages 18 to 35 years)—more than 75 million strong—will
GMC Software Technology (GMC), a leader in Customer Communications Management (CCM), and Guidewire Software, Inc. (NYSE: GWRE), a provider of software products to Property/Casualty insurers toda... View More
If you look anywhere within the technology world, the terms "Big Data" and "digital marketing" keep popping up. I confess I had a general idea as to what they all meant but had yet to see the practical... View More
I’ve covered collaboration technology for many years now and have also been focusing on the people aspect of collaboration as well. After all, collaboration is between people. One thing many enterprises... View More
I find that there’s a “Zen” thing going on when it comes to content marketing—your ultimate goal is to generate a lead for your sales team. However, to most effectively do this,... View More
Improving customer experience is a key priority for enterprises today. To improve something, you need to have the ability to measure it. Based on your objective, measurement methodologies for... View More
When a vendor acquires another product and puts (vendors will say "integrate") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple... View More
EventEvolution Management Inc., producers of DOCUMENT Strategy Forum, is excited to announce that its 2015 Opening Keynote on Tuesday, May 12th at the Hyatt Regency, Greenwich, CT, will feature David Mario... View More
Last autumn, Greg Head, chief marketing officer of Infusionsoft, shared with me his concept about many in the digital marketing space. His idea was that these companies had been able to grow to the point... View More
GMC Software Technology (GMC), the award-winning leader in Customer Communications Management (CCM) and output management will be sharing a host of innovative CCM solutions at DOCUMENT Strategy Forum ‘15,... View More
For those of you in marketing, you’ve no doubt seen the deluge of ideas, opinions, tips, strategies and advice for content marketing. Content marketing works as a way to increase leads, trust and... View More
For the last two years or so, a shift has been occurring—and a gap developing—in the customer communications management (a.k.a., document automation) market. More and more analysts, vendors... View More
December is the month where the law decrees that analysts and pundits have to make predictions for the coming year, everyone clamoring for column inches. Each hoping that it’ll be their wild speculation... View More
Ricoh Company, Ltd. (Ricoh) today announced that it has acquired PTI® Marketing Technologies™, a premiere SaaS (software-as-a-service) marketing asset management and marketing solutions provider.... View More
After 18 years of measuring corporate reputations around the world, it is safe to say perceptions may not equal reality in an absolute sense, but there is little doubt that, over time, long-held perceptions... View More
Content marketing continues to be a hot topic in the marketing world. While the term can mean many things to many people, we’ll take the word of industry expert and founder of the Content Marketing... View More
In this age of the Internet of Things (IoT), everything that can be connected will be connected. This means that information and content will be shared in real time between connected things. Behind the... View More
One hot, new enterprise trend is mobile content management (MCM). Some will argue that “it’s just content management” and you don’t need the mobile descriptor. However, I believe... View More
In today's fast-paced world, organizations face increasing pressure to optimize productivity and streamline operations. The introduction of Microsoft Copilot represents a quantum leap forward in enterprise productivity, offering a powerful tool that integrates...
In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience. Unfortunately, many organizations are bogged down
Clear, branded, engaging, and 100% accurate—these are the hallmarks of effective customer communications. Yet, for many organizations, creating them at scale remains a challenge
